Y&R New York has unveiled for client Xerox a contemporary take on a beloved 1976 Super Bowl commercial, “Brother Dominic.” In that iconic ad, Brother Dominic turned to a Xerox copier to duplicate his meticulously hand written manuscript. Fast forward to the new commercial, and Xerox technology enables Brother Dominic to translate his manuscript into assorted languages, personalize and share it both physically and digitally across all devices–worldwide.

James Rouse of The Corner Shop directed the new Brother Dominic commercial. Inspiring the piece was the work of Allen Kay, creative director at Needham who created the original Brother Dominic commercial.

Credits

Client Xerox Agency Y&R New York Leslie Sims, chief creative officer; Fern Cohen, Margot Owett, creative directors; Mathieu Shrontz, executive producer; Larissa Ananko, associate producer; Lauren King, executive producer/head of music; Deb Oh, music producer; Chip Walker, EVP, brand planning. Production The Corner Shop James Rouse, director; Anna Hashmi, exec producer; Benji Howell, producer; Joost Van Gelder, DP. Editorial Work Editorial Art Jones, editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer. Music Woodwork Music Joseph Reuben, composer; Andy Oskwarek, music producer. Postproduction/VFX Framestore Dez Macleod-Veilleux, exec producer; Sophie Harrison, producer; Gigi Ng, lead artist/VFX supervisor; Giulia Bartra, Julien Desroches, Liz Yang, Raul Ortego, Matt Pascuzzi, Akira Thompson, Callum McKeveny, VFX team; Steffan Perry, colorist. Audio Post Heard City Eric Warzecha, engineer.

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