There is an entire population of overlooked Americans who live and breathe soccer every single week–Soccer Moms. And they not only care about soccer, they know a whole lot more than anyone gives them credit for.
Cable TV provider/multiple system operator Altice USA teamed with Y&R to launch this social series called Soccer Mom Goals, a digital show centered on World Cup analysis by the foremost soccer fans in America: Soccer Moms. And at a time where almost all soccer coverage is male, these Soccer Moms are a refreshing voice and perspective in the conversation. From the early rounds to the finals, this cast of moms is offering coverage, reactions, game analysis, and predictions to offer a new perspective as America follows the biggest sporting event in the world.
Evan Bernard of Hogarth directed the series, including this episode 2 installment.
Credits
Client Optimum/Altice Agency Y&R Leslie Sims, chief creative officer; Joao Coutinho, executive creative director; Kate Lummus, Felipe Pavani, creative directors; Joel Robert Johnson, Jesse Stanton, Miguel Durao, copywriters; Marcos Porrata, Santiago Lastra, Tyler Winston, art directors; Hevan Chan, Brigitta Martiana, graphics & animation. Production Middle Mile Greg Lotus, head of production; Barbara Resua, executive producer; Theresa Notartomaso, music producer; Farouk Ajakaiye, social strategist; Bediz Eker, strategy director. Production Company Hogarth Evan Bernard, director. Edit House/Animation Hogarth Bruce Ashley, editor. Casting Skitish Media.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
