There is an entire population of overlooked Americans who live and breathe soccer every single week–Soccer Moms. And they not only care about soccer, they know a whole lot more than anyone gives them credit for.
Cable TV provider/multiple system operator Altice USA teamed with Y&R to launch this social series called Soccer Mom Goals, a digital show centered on World Cup analysis by the foremost soccer fans in America: Soccer Moms. And at a time where almost all soccer coverage is male, these Soccer Moms are a refreshing voice and perspective in the conversation. From the early rounds to the finals, this cast of moms is offering coverage, reactions, game analysis, and predictions to offer a new perspective as America follows the biggest sporting event in the world.
Evan Bernard of Hogarth directed the series, including this episode 2 installment.
Credits
Client Optimum/Altice Agency Y&R Leslie Sims, chief creative officer; Joao Coutinho, executive creative director; Kate Lummus, Felipe Pavani, creative directors; Joel Robert Johnson, Jesse Stanton, Miguel Durao, copywriters; Marcos Porrata, Santiago Lastra, Tyler Winston, art directors; Hevan Chan, Brigitta Martiana, graphics & animation. Production Middle Mile Greg Lotus, head of production; Barbara Resua, executive producer; Theresa Notartomaso, music producer; Farouk Ajakaiye, social strategist; Bediz Eker, strategy director. Production Company Hogarth Evan Bernard, director. Edit House/Animation Hogarth Bruce Ashley, editor. Casting Skitish Media.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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