Greenpeace has been operating in Brazil for 25 years and to commemorate the milestone has launched this film created by Y&R Brazil to reiterate the organization’s mission of protecting the environment.
The film “Happy Birthday” is being shown on TV, online and in movie theaters. It draws an analogy between a forest fire and birthday candles. At the end of the track, which brings whistles reproducing the tune of “Happy Birthday to You,” a blow extinguishes the fire enveloping a forest.
Client Greenpeace Brazil Agency Y&R Brazil Rafael Pitanguy, creative VP; Victor Sant’Anna, Felipe Pavani and Rafael Pitanguy, creative direction; Felipe Pavani, head of art; Marina Erthal, Mariana Villela, creative; Nicole Godoy, Caroline Reis, producers. Editorial Rodrigo Castro, film editor. Postproduction 7 Films Producoes Sound Production Cabaret Guile (Guilherme Oliveira), sound producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
