Greenpeace has been operating in Brazil for 25 years and to commemorate the milestone has launched this film created by Y&R Brazil to reiterate the organization’s mission of protecting the environment.
The film “Happy Birthday” is being shown on TV, online and in movie theaters. It draws an analogy between a forest fire and birthday candles. At the end of the track, which brings whistles reproducing the tune of “Happy Birthday to You,” a blow extinguishes the fire enveloping a forest.
Client Greenpeace Brazil Agency Y&R Brazil Rafael Pitanguy, creative VP; Victor Sant’Anna, Felipe Pavani and Rafael Pitanguy, creative direction; Felipe Pavani, head of art; Marina Erthal, Mariana Villela, creative; Nicole Godoy, Caroline Reis, producers. Editorial Rodrigo Castro, film editor. Postproduction 7 Films Producoes Sound Production Cabaret Guile (Guilherme Oliveira), sound producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
