Investment platform Gainbridge reminds us to live in the moment–not just the big moment but the moment before as we prepare for what’s next in order to be successful.
Malik Hassan Sayeed of production house Little Minx directed “The Moment Before” spot out of agency Young & Laramore, with Q Department serving as music/sound house.
Client Gainbridge Agency Young & Laramore Bryan Judkins, principal/executive creative director; Zac Neulieb, creative director/art director; Scott King, creative director/writer; Jane Driver, sr. writer; Baker Wright, designer; Jackie Vidor, executive producer; Josh Gaal, content producer. Production Little Minx Malik Hassan Sayeed, director/DP; Rhea Scott, Helen Hollien, exec producers; Christina Jobe, producer; Jess Gonchor, production designer; Sarah Kinsumba, costume designer. Editorial Rock Paper Scissors Akiko Iwakawa, editor; Tom Mika, assistant editor; Eve Kornblum, managing director; Justin Kumpata, exec producer; Cynthia Laplaige, sr. producer. VFX Eddie Reina, VFX; Austin Hazzis, Flame assistant; Barbara Kontarovich, VFX producer. Color Company 3 Sean Coleman, colorist, Music & Sound Q Department Audio Post Earshot Audio Post Brice Bowman, mixer
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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