Investment platform Gainbridge reminds us to live in the moment–not just the big moment but the moment before as we prepare for what’s next in order to be successful.
Malik Hassan Sayeed of production house Little Minx directed “The Moment Before” spot out of agency Young & Laramore, with Q Department serving as music/sound house.
Client Gainbridge Agency Young & Laramore Bryan Judkins, principal/executive creative director; Zac Neulieb, creative director/art director; Scott King, creative director/writer; Jane Driver, sr. writer; Baker Wright, designer; Jackie Vidor, executive producer; Josh Gaal, content producer. Production Little Minx Malik Hassan Sayeed, director/DP; Rhea Scott, Helen Hollien, exec producers; Christina Jobe, producer; Jess Gonchor, production designer; Sarah Kinsumba, costume designer. Editorial Rock Paper Scissors Akiko Iwakawa, editor; Tom Mika, assistant editor; Eve Kornblum, managing director; Justin Kumpata, exec producer; Cynthia Laplaige, sr. producer. VFX Eddie Reina, VFX; Austin Hazzis, Flame assistant; Barbara Kontarovich, VFX producer. Color Company 3 Sean Coleman, colorist, Music & Sound Q Department Audio Post Earshot Audio Post Brice Bowman, mixer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
