Investment platform Gainbridge reminds us to live in the moment–not just the big moment but the moment before as we prepare for what’s next in order to be successful.
Malik Hassan Sayeed of production house Little Minx directed “The Moment Before” spot out of agency Young & Laramore, with Q Department serving as music/sound house.
CreditsClient Gainbridge Agency Young & Laramore Bryan Judkins, principal/executive creative director; Zac Neulieb, creative director/art director; Scott King, creative director/writer; Jane Driver, sr. writer; Baker Wright, designer; Jackie Vidor, executive producer; Josh Gaal, content producer. Production Little Minx Malik Hassan Sayeed, director/DP; Rhea Scott, Helen Hollien, exec producers; Christina Jobe, producer; Jess Gonchor, production designer; Sarah Kinsumba, costume designer. Editorial Rock Paper Scissors Akiko Iwakawa, editor; Tom Mika, assistant editor; Eve Kornblum, managing director; Justin Kumpata, exec producer; Cynthia Laplaige, sr. producer. VFX Eddie Reina, VFX; Austin Hazzis, Flame assistant; Barbara Kontarovich, VFX producer. Color Company 3 Sean Coleman, colorist, Music & Sound Q Department Audio Post Earshot Audio Post Brice Bowman, mixer
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More