Moms stand up for themselves, bucking convention and what's "expected" of them in this tongue-in-cheek anthem of self-empowerment directed by Nicole Holofcener via Bob Industries for agency 72andSunny–and faturing a track from tonefarmer.
CreditsMusic/Sound: tonefarmer, New York Dan Sammartano, composer; B Munoz, producer. Audio Post: Heard City, New York Keith Reynaud, Evan Mangiamele, mixers Agency: 72andSunny, New York/Los Angeles Production: Bob Industries, Santa Monica, Calif. Nicole Holofcener, director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More