A little boy is lying on the floor against the wall with his T-shirt pulled up. He is looking around at his side as he puts the vacuum hose up against his skin. He repeats this over and over again. “Stop the boredom” comes up on the screen “YMCA camps.”
Credits
Agency: Happy Farmer, Toronto Patrick Scissons, creative director/writer; Chuck Marino, creative director/art director Production Company: Reginald Pike Yael Staav, director; James Davis, Josefina Nadurata, executive producers; Cindy Marshall, producer; Adam Marsden, DP Editorial: Flashcut Matt Dell, editor Postproduction: Technicolor Creative Services | Toronto Walt Biljan, colorist Audio: The EggPlant Rocco Gagliese, Kris Donaldson, audio post mixers/sound designers
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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