This “Hey Electricity” spot heralds the electric Porsche Taycan automobile. Per-Hampus Stalhandske of BWGTBLD GmbH, Berlin, directed the ad for agency Grabarz & Partner, Hamburg, with Yessian handling music while teaming with Staub Audio on sound design.
The Taycam is the soon-to-be-introduced first all-electric Porsche, finally giving electricity the excitement and glory it deserves.
Client Porsche Taycan Agency Grabarz & Partner, Hamburg, Germany Ralf Heuel, chief creative officer; Ralf Nolting, Frederik Wetzel, creative directors. Production BWGTBLD GmbH, Berlin Per-Hampus Stalhandske, director; Oliver Miller, DP. Editorial BWGTBLD GmbH, Berlin Chris Zimmerman, editor. Postproduction/Compositing/3D Storz & Escherich, Berlin Nicke Jacobsson, colorist. Music/Sound Design Yessian Music, Hamburg & New York Dan Zank, composer; Ingmar Rehberg, exec producer; Lukas Lehmann, Helena Schmiitz, producers; Brian Yessian, chief creative officer; Michael Yessian, head of production; Robin Grosskopf, sound designer. Sound Design Staub Audio, Düsseldorf sound design Audio Post Staub Audio, Düsseldorf
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
