Popping the top of a can of Tsing Tao beer lets loose a foam that spreads throughout the city. Resembling fluffy white clouds, the foam seems to uplift spirits and heralds in the joys of summer.
Titled “Summer Days,” this spot from Havas Shanghai is driven by a charming track from Yessian Music.
CreditsClient Tsing Tao Agency Havas Shanghai Production TVCX Shanghai Julien Vanhoenacker, director. Music/Sound Yessian Music, Los Angeles & Detroit Mark Chu, composer; Ben Lantz, sound designer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Yessian Music, Detroit Ben Lantz, mixer
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More