Popping the top of a can of Tsing Tao beer lets loose a foam that spreads throughout the city. Resembling fluffy white clouds, the foam seems to uplift spirits and heralds in the joys of summer.
Titled “Summer Days,” this spot from Havas Shanghai is driven by a charming track from Yessian Music.
Client Tsing Tao Agency Havas Shanghai Production TVCX Shanghai Julien Vanhoenacker, director. Music/Sound Yessian Music, Los Angeles & Detroit Mark Chu, composer; Ben Lantz, sound designer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Yessian Music, Detroit Ben Lantz, mixer
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
