Assorted hands–with no bodies attached–perform multiple tasks to prepare for a party. Meanwhile the guy who’s supposedly organizing the party is sitting and relaxing–he’s letting the Yellow Pages, embodied in the many industrious hands–do all the work for him.
Credits
Agency: Saatchi & Saatchi Rob Beamish, art director; Hilary Badger, copywriter; Jane Mill, producer. Production Company: Exit Films Mark Molloy, director; Wilf Sweetland, producer. Visual Effects: Animal Logic Victoria Kendall, producer; Angus Wilson, Emmanuel Blasset, shoot supervisors; Dael Oates, art director; Feargal Stewart, CG supervisor; Paul Perrot, animation lead; Jeremy Howdin, lighting lead; Simon Le Grand, Andrew Ritchie, Alfie Olivier, Max LIani, Brett Margules, David Hansen, Jonathan Dearing, Nick Lines, Emmanuel Blasset, Tristan North, David Abbott, Pete Colebatch, Dan Marum, Christian So, Paul Braddock, Sotiris Bakosis, Steve Beck, David Hyde, 3D crew; Colin Renshaw, lead compositor; Nick Ponzoni, compositor; Eric Whipp, colorist.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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