A lump of green clay is molded and manipulated into the symbols of Xbox’s newest blockbuster games: A spider web for Spider-man, a skull and crossbones for Pirates of the Caribbean, and the loveable green ogre Shrek.
Credits
Agency: McCann-Erickson San Francisco John McNeil, Rob Bagot, executive creative directors; Scott Duchon, Geoff Edwards, creative directors; Mark Krajan, copywriter; Tim Stier, art director; Annie Uzdavinis, producer. Production Company: Moo Studios, Los Angeles Shaun Sewter, director; Jared Sandrew, lead compositor; David Lyons, executive producer; Rebecca Donaghe, producer. Music: Elias Arts Dave Wittman, composer; Kala Sherman, producer. Audio: Lime Studios Rohan Young, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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