Method Studios and Legacy Effects teamed with director Henry Hobson of Furlined on this ambitious trailer for video game Halo 5, out of agency twofifteenmccann.
Credits
Visual Effects/Animation: Method Studios, Los Angeles Gabby Gourrier, EVP, global production; Stephanie Gilgar, exec producer; Pip Malone, producer; Ben Walsh, VFX supervisor; Julie Osborn, coordinator; Ian Holland, 2D lead; Brian Delmonico, compositing supervisor; Brian Burke, CG supervisor; Keith Roberts, animation supervisor. (Toolbox: Maya, MARI, ZBrush, Alembic, Nuke, Houdini, Mantra, Flame) Legacy Effects, San Fernando, Calif. J. Alan Scott, effects supervisor; Blake Bolger, Ian Stevenson, Jesse Gee, key artists; Dave Merritt, Damian Fisher, Michelle Deville, Tracy Roberts, Dave Monzingo, Marilyn Chaney, Greg Smith, John Cherevka, Won Song, Mark Killingsworth, Brian Claus, Mike Williams, Gary Yee, Frank Rydberg, Walter Phelan, Derek Rosengrant, Chris Zega, Mazena Puksto, Tom Ovenshire, Nick Seldon, Jaime Siska, James Springham, AJ Venuto, Jake Roanhaus, Brian Dooley, Chris Grossnickle, art department. Agency: twofifteenmccann, San Francisco; Production: Furlined, Santa Monica, Calif. Henry Hobson, director
ScreenWork Categories:Commercial
Screenwork Type:Top Ten Chart
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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