An advergame on Xbox to promote the Toyota Yari is being promoted with a 15 second video ad. The animated spot shows the Yari driving up to an Xbox and causing a commotion before it is sucked inside. The spot is running on a range of game sites. It’s the only form of advertising for the game.
Credits
Agency: Saatchi & Saatchi/LA Greg Wells, creative director; Matthew Pollock, producer; Felipe Bascope, copywriter; Kelly Kliebe, art director Production Company: The Famous Group Greg Harvey & Earl Burnley, Jr., creative directors; Andrew Isaacson, executive producer; Mary Ann Cabrera, producer; Rocky Joe, editor; Satoshi Harada, lead cg artist; Jens Lindgren & Ryan Kirkwood, cg artists Sound Design: Subtractive Greg Morgenstein, sound design
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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