An advergame on Xbox to promote the Toyota Yari is being promoted with a 15 second video ad. The animated spot shows the Yari driving up to an Xbox and causing a commotion before it is sucked inside. The spot is running on a range of game sites. It’s the only form of advertising for the game.
Credits
Agency: Saatchi & Saatchi/LA Greg Wells, creative director; Matthew Pollock, producer; Felipe Bascope, copywriter; Kelly Kliebe, art director Production Company: The Famous Group Greg Harvey & Earl Burnley, Jr., creative directors; Andrew Isaacson, executive producer; Mary Ann Cabrera, producer; Rocky Joe, editor; Satoshi Harada, lead cg artist; Jens Lindgren & Ryan Kirkwood, cg artists Sound Design: Subtractive Greg Morgenstein, sound design
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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