The 1:42 video from the Halo3.com/believe site by AKQA/San Francisco spans a diorama made by New Deal Studiois/Los Angeles that shows the Battle of New Mombasa, the futuristic fight between Earth Human and Covenant forces. The video was produced with cinematic miniature effects photography with motion control camera rigs outfitted with snorkle lenses.
Credits
Agency: akqa Rei Inamoto, global creative director; john jakubowski, creative director; Thiago Zanato Tripodi, associate creative director; Hoj Jomehri, creative lead; Kevin Hsieh, art director; Alex Lyman, senior designer; Joel Kaplan, Keith Hostert, copywriters; Jason Gatt, senior creative developer; Caio Lazzuir, title sequence; Matthew Law, motion designer; Rian Devos, associate motion designer; Garth Williams, conceptual design; Nancy Cardillo, film producer; Larry Ewing, contractor film producer; Kirk Kepley, senior technical project manager; Paul Liszewski, senior qa lead; Sutart Lewan, Thomas Ko, qa engineers; Simon Jefferson, group account director; Erica Power, account director; Nicole Biondi, senior account executive; Production Company: New Deal Studios Matthew Gratzner, creative director; Shannon Blake Gans, executive producer; David Sanger, producer; E. M. Bowen and Jennifer A. Middleton, coordinators; Jeffrey Jasper, maya artist; Seth Curlin, Scott Schneider, digital set designers; Ti
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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