The 1:42 video from the Halo3.com/believe site by AKQA/San Francisco spans a diorama made by New Deal Studiois/Los Angeles that shows the Battle of New Mombasa, the futuristic fight between Earth Human and Covenant forces. The video was produced with cinematic miniature effects photography with motion control camera rigs outfitted with snorkle lenses.
Credits
Agency: akqa Rei Inamoto, global creative director; john jakubowski, creative director; Thiago Zanato Tripodi, associate creative director; Hoj Jomehri, creative lead; Kevin Hsieh, art director; Alex Lyman, senior designer; Joel Kaplan, Keith Hostert, copywriters; Jason Gatt, senior creative developer; Caio Lazzuir, title sequence; Matthew Law, motion designer; Rian Devos, associate motion designer; Garth Williams, conceptual design; Nancy Cardillo, film producer; Larry Ewing, contractor film producer; Kirk Kepley, senior technical project manager; Paul Liszewski, senior qa lead; Sutart Lewan, Thomas Ko, qa engineers; Simon Jefferson, group account director; Erica Power, account director; Nicole Biondi, senior account executive; Production Company: New Deal Studios Matthew Gratzner, creative director; Shannon Blake Gans, executive producer; David Sanger, producer; E. M. Bowen and Jennifer A. Middleton, coordinators; Jeffrey Jasper, maya artist; Seth Curlin, Scott Schneider, digital set designers; Ti
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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