The camera pans through a deserted urban neighborhood. As a corner is turned a group of children emerge and begin throwing water balloons. As they begin to toss balloons and run through the street, the Teddy Bear Picnic Song begins to play. The camera goes back the way it came, but the neighborhood is now full of children playing and throwing water balloons. The screen goes blank and the words “Jump in. Xbox 360.”
Credits
Agency: McCann Erickson,72 and Sunny John Boiler, Glenn Cole, Scott Duchon and Geoff Edwards, creative directors; Mat Bunnell, copywriter, Nate Able, art director; David Verhoef, producer.,John Boiler, Glenn Cole, Scott Duchon and Geoff Edwards, creative directors; Mat Bunnell, copywriter, Nate Able, art director; David Verhoef, producer. Production Company: Gorgeous Enterprises,Anonymous Content Frank Budgen, director; Simon Richards, DP; Helen Kenny and Lisa Margulis, executive producers; Alicia Bernard, producer. Shot on location in Buenos Aires.,Frank Budgen, director; Simon Richards, DP; Helen Kenny and Lisa Margulis, executive producers; Alicia Bernard, producer. Shot on location in Buenos Aires. Editorial: Rock Paper Scissors Angus Wall and Kirk Baxter, editors; Scott Friske, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Sound Design: 740 Sound Design Eddie Kim, sound designer; Scott Ganary, producer. Audio: L
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More
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