This is the first piece of the “Become” launch campaign for Halo Infinite, the latest installment of the blockbuster Halo franchise, a sci-fi, first-person shooter game developed by 343 Industries for the Xbox Series X, Xbox One, and PC.
Titled “Step Inside,” this cinematic journey from Xbox and 215 McCann signals the triumphant return of The Master Chief. In the film, we witness his iconic armor beautifully crafted and assembled in the depths of space; however, it is clear something is missing. Cortana, The Master Chief’s trusted AI partner, describes how all the technological wonder of the Mjolnir armor is meaningless until the right hero steps inside. Patrick Clair, who’s most known for receiving an Emmy nomination on the title sequences for Westworld, teamed with Raoul Marks to direct “Step Inside” via studio Antibody and production house SMUGGLER. “Step Inside” serves as an invitation for Halo fans, old and new, to don The Master Chief’s armor, assume his mantle, and Become.
Credits
Client Microsoft/Halo Infinite Agency 215 McCann Scott Duchon, chief creative officer; Brad Meyers, creative director; Alper Kologlu, associate creative director/art director; Andy Holdeman, sr. copywriter; Mandi Holdorf, director of integrated production; Nina Ulbrich, producer; Brian Wakabayashi, director of strategy; Cassidy Wilber, Ryan Riley, strategy directors; Beth Windheuser, sr. strategist. Production SMUGGLER Patrick Clair, Raoul Marks, directors; Patrick Milling Smith, Brian Carmody, Sue Yeon Ahn, exec producers. Antibody, design & animation; Carol Salek, exec producer (Antibody) Postproduction Method Studios Ian Holland, sr. Flame artist; Scott Tinter, sr. producer; Scott Boyajan, VP, exec producer. Music Human Worldwide Gareth Williams, creative director, composer; Kamela Anderson, sr. producer; Carol Dunn, exec producer. Audio Lime Studios Rohan Young, sound designer, audio mixer; Jeremy Nichols, audio assistant; Kayla Phungglan, sr. producer; Susie Boyajan, exec producer. Sound Design ECHOLAB Gavin Little, sound designer.
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. “Lucie” retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, “Lucie” takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
“In a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucie’s story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,” said Professor Fabrice Barlesi, CEO of Gustave Roussy.
