This is the first piece of the “Become” launch campaign for Halo Infinite, the latest installment of the blockbuster Halo franchise, a sci-fi, first-person shooter game developed by 343 Industries for the Xbox Series X, Xbox One, and PC.
Titled “Step Inside,” this cinematic journey from Xbox and 215 McCann signals the triumphant return of The Master Chief. In the film, we witness his iconic armor beautifully crafted and assembled in the depths of space; however, it is clear something is missing. Cortana, The Master Chief’s trusted AI partner, describes how all the technological wonder of the Mjolnir armor is meaningless until the right hero steps inside. Patrick Clair, who’s most known for receiving an Emmy nomination on the title sequences for Westworld, teamed with Raoul Marks to direct “Step Inside” via studio Antibody and production house SMUGGLER. “Step Inside” serves as an invitation for Halo fans, old and new, to don The Master Chief’s armor, assume his mantle, and Become.
Credits
Client Microsoft/Halo Infinite Agency 215 McCann Scott Duchon, chief creative officer; Brad Meyers, creative director; Alper Kologlu, associate creative director/art director; Andy Holdeman, sr. copywriter; Mandi Holdorf, director of integrated production; Nina Ulbrich, producer; Brian Wakabayashi, director of strategy; Cassidy Wilber, Ryan Riley, strategy directors; Beth Windheuser, sr. strategist. Production SMUGGLER Patrick Clair, Raoul Marks, directors; Patrick Milling Smith, Brian Carmody, Sue Yeon Ahn, exec producers. Antibody, design & animation; Carol Salek, exec producer (Antibody) Postproduction Method Studios Ian Holland, sr. Flame artist; Scott Tinter, sr. producer; Scott Boyajan, VP, exec producer. Music Human Worldwide Gareth Williams, creative director, composer; Kamela Anderson, sr. producer; Carol Dunn, exec producer. Audio Lime Studios Rohan Young, sound designer, audio mixer; Jeremy Nichols, audio assistant; Kayla Phungglan, sr. producer; Susie Boyajan, exec producer. Sound Design ECHOLAB Gavin Little, sound designer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
