This is the first piece of the “Become” launch campaign for Halo Infinite, the latest installment of the blockbuster Halo franchise, a sci-fi, first-person shooter game developed by 343 Industries for the Xbox Series X, Xbox One, and PC.
Titled “Step Inside,” this cinematic journey from Xbox and 215 McCann signals the triumphant return of The Master Chief. In the film, we witness his iconic armor beautifully crafted and assembled in the depths of space; however, it is clear something is missing. Cortana, The Master Chief’s trusted AI partner, describes how all the technological wonder of the Mjolnir armor is meaningless until the right hero steps inside. Patrick Clair, who’s most known for receiving an Emmy nomination on the title sequences for Westworld, teamed with Raoul Marks to direct “Step Inside” via studio Antibody and production house SMUGGLER. “Step Inside” serves as an invitation for Halo fans, old and new, to don The Master Chief’s armor, assume his mantle, and Become.
Credits
Client Microsoft/Halo Infinite Agency 215 McCann Scott Duchon, chief creative officer; Brad Meyers, creative director; Alper Kologlu, associate creative director/art director; Andy Holdeman, sr. copywriter; Mandi Holdorf, director of integrated production; Nina Ulbrich, producer; Brian Wakabayashi, director of strategy; Cassidy Wilber, Ryan Riley, strategy directors; Beth Windheuser, sr. strategist. Production SMUGGLER Patrick Clair, Raoul Marks, directors; Patrick Milling Smith, Brian Carmody, Sue Yeon Ahn, exec producers. Antibody, design & animation; Carol Salek, exec producer (Antibody) Postproduction Method Studios Ian Holland, sr. Flame artist; Scott Tinter, sr. producer; Scott Boyajan, VP, exec producer. Music Human Worldwide Gareth Williams, creative director, composer; Kamela Anderson, sr. producer; Carol Dunn, exec producer. Audio Lime Studios Rohan Young, sound designer, audio mixer; Jeremy Nichols, audio assistant; Kayla Phungglan, sr. producer; Susie Boyajan, exec producer. Sound Design ECHOLAB Gavin Little, sound designer.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
