This is the first piece of the “Become” launch campaign for Halo Infinite, the latest installment of the blockbuster Halo franchise, a sci-fi, first-person shooter game developed by 343 Industries for the Xbox Series X, Xbox One, and PC.
Titled “Step Inside,” this cinematic journey from Xbox and 215 McCann signals the triumphant return of The Master Chief. In the film, we witness his iconic armor beautifully crafted and assembled in the depths of space; however, it is clear something is missing. Cortana, The Master Chief’s trusted AI partner, describes how all the technological wonder of the Mjolnir armor is meaningless until the right hero steps inside. Patrick Clair, who’s most known for receiving an Emmy nomination on the title sequences for Westworld, teamed with Raoul Marks to direct “Step Inside” via studio Antibody and production house SMUGGLER. “Step Inside” serves as an invitation for Halo fans, old and new, to don The Master Chief’s armor, assume his mantle, and Become.
CreditsClient Microsoft/Halo Infinite Agency 215 McCann Scott Duchon, chief creative officer; Brad Meyers, creative director; Alper Kologlu, associate creative director/art director; Andy Holdeman, sr. copywriter; Mandi Holdorf, director of integrated production; Nina Ulbrich, producer; Brian Wakabayashi, director of strategy; Cassidy Wilber, Ryan Riley, strategy directors; Beth Windheuser, sr. strategist. Production SMUGGLER Patrick Clair, Raoul Marks, directors; Patrick Milling Smith, Brian Carmody, Sue Yeon Ahn, exec producers. Antibody, design & animation; Carol Salek, exec producer (Antibody) Postproduction Method Studios Ian Holland, sr. Flame artist; Scott Tinter, sr. producer; Scott Boyajan, VP, exec producer. Music Human Worldwide Gareth Williams, creative director, composer; Kamela Anderson, sr. producer; Carol Dunn, exec producer. Audio Lime Studios Rohan Young, sound designer, audio mixer; Jeremy Nichols, audio assistant; Kayla Phungglan, sr. producer; Susie Boyajan, exec producer. Sound Design ECHOLAB Gavin Little, sound designer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More