This is the first piece of the “Become” launch campaign for Halo Infinite, the latest installment of the blockbuster Halo franchise, a sci-fi, first-person shooter game developed by 343 Industries for the Xbox Series X, Xbox One, and PC.
Titled “Step Inside,” this cinematic journey from Xbox and 215 McCann signals the triumphant return of The Master Chief. In the film, we witness his iconic armor beautifully crafted and assembled in the depths of space; however, it is clear something is missing. Cortana, The Master Chief’s trusted AI partner, describes how all the technological wonder of the Mjolnir armor is meaningless until the right hero steps inside. Patrick Clair, who’s most known for receiving an Emmy nomination on the title sequences for Westworld, teamed with Raoul Marks to direct “Step Inside” via studio Antibody and production house SMUGGLER. “Step Inside” serves as an invitation for Halo fans, old and new, to don The Master Chief’s armor, assume his mantle, and Become.
Credits
Client Microsoft/Halo Infinite Agency 215 McCann Scott Duchon, chief creative officer; Brad Meyers, creative director; Alper Kologlu, associate creative director/art director; Andy Holdeman, sr. copywriter; Mandi Holdorf, director of integrated production; Nina Ulbrich, producer; Brian Wakabayashi, director of strategy; Cassidy Wilber, Ryan Riley, strategy directors; Beth Windheuser, sr. strategist. Production SMUGGLER Patrick Clair, Raoul Marks, directors; Patrick Milling Smith, Brian Carmody, Sue Yeon Ahn, exec producers. Antibody, design & animation; Carol Salek, exec producer (Antibody) Postproduction Method Studios Ian Holland, sr. Flame artist; Scott Tinter, sr. producer; Scott Boyajan, VP, exec producer. Music Human Worldwide Gareth Williams, creative director, composer; Kamela Anderson, sr. producer; Carol Dunn, exec producer. Audio Lime Studios Rohan Young, sound designer, audio mixer; Jeremy Nichols, audio assistant; Kayla Phungglan, sr. producer; Susie Boyajan, exec producer. Sound Design ECHOLAB Gavin Little, sound designer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
