The devastating effects of meth addiction are reflected in this spot in which a meat slicing machine cuts off segments of a human brain, translating into losses of function.
Credits
Agency: Sukle Advertising & Design, Denver Mike Sukle, creative director; Jim Glynn, copywriter; Andy Dutlinger, art director; Michon Schmidt, producer Production Company: MJZ Ray Dillman, director; Lisa Margulis, executivbe prdoucer; Julian Whatley, DP Editorial: Cosmo Street Tessa Davis, editor Postproduction: Company 3 Los Angeles Shane Harris, colorist Sound Design: Beacon Street Studios Brian Chapman, sound designer; Andrew Feltenstein, John Nau, composers/sound designers; Adrea Lavezzoli, producer. Audio: Eleven Jeff Fuller, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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