Liberal Media Films and O&H Brand Design’s television campaign for Wyffels Hybrids continues to garner awards. The four spot TV campaign has been met with great acclaim, earning a Gold at the 2014 AAF Dallas ADDYs and a Silver at the regional AAF District 10 ADDYs in Austin. Those two awards propelled the campaign into the national-level American Advertising Awards on May 31. The TV campaign also won the coveted Best of Show Advertising for the 2013 Best of NAMA (National Agri-Marketing Association) Awards held in April.
“Wyffels Hybrids is a real challenger brand, outspent and outsized by their competitors 10-to1,” said agency producer Travis Hopper. “So to get the opportunity to do smart, clever and breakthrough work for them – and then to see it succeed for their business and within the advertising community – has been a thrill for everyone. Liberal Media Films were fantastic partners throughout the process, and their hard work and can-do attitudes were instrumental to the campaign’s success.”
Travis Aitken directed and edited the spots including “Babies & Puppies” which uses infants and adorable little dogs because they’re supposed to be effective in commercials.
CreditsClient Wyffels Hybrids Agency O&H Brand Design Jim Melzer, copywriter; Tim Musta, art director; Brian Owens, creative director; Travis Hopper, producer. Production Liberal Media Films Travis Aitken, director; Lola Lott, Jeff Elmore, executive producers; Roger Peters, DP; Max Simpson, line producer; Michael Haines, sound engineer. Post charlieuniformtango Travis Aitken, editor; Jake Kluge, audio engineer; charlieuniformtango digital effects team.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More