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    Wyffels Hybrids’ “Babies & Puppies”

    By SHOOTUpdated:No Comments1707 Views

    Liberal Media Films and O&H Brand Design’s television campaign for Wyffels Hybrids continues to garner awards. The four spot TV campaign has been met with great acclaim, earning a Gold at the 2014 AAF Dallas ADDYs and a Silver at the regional AAF District 10 ADDYs in Austin. Those two awards propelled the campaign into the national-level American Advertising Awards on May 31. The TV campaign also won the coveted Best of Show Advertising for the 2013 Best of NAMA (National Agri-Marketing Association) Awards held in April.

    “Wyffels Hybrids is a real challenger brand, outspent and outsized by their competitors 10-to1,” said agency producer Travis Hopper. “So to get the opportunity to do smart, clever and breakthrough work for them – and then to see it succeed for their business and within the advertising community – has been a thrill for everyone. Liberal Media Films were fantastic partners throughout the process, and their hard work and can-do attitudes were instrumental to the campaign’s success.”

    Travis Aitken directed and edited the spots including “Babies & Puppies” which uses infants and adorable little dogs because they’re supposed to be effective in commercials.

    Credits

    Client Wyffels Hybrids Agency O&H Brand Design Jim Melzer, copywriter; Tim Musta, art director; Brian Owens, creative director; Travis Hopper, producer. Production Liberal Media Films Travis Aitken, director; Lola Lott, Jeff Elmore, executive producers; Roger Peters, DP; Max Simpson, line producer; Michael Haines, sound engineer. Post charlieuniformtango Travis Aitken, editor; Jake Kluge, audio engineer; charlieuniformtango digital effects team.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Liberal Media FilmsO&H Brand DesignTravis Aitken



    The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation

    Thursday, March 6, 2025

    After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.

    In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.

    The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.

    Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.

    “We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More

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