Liberal Media Films and O&H Brand Designโs television campaign for Wyffels Hybrids continues to garner awards. The four spot TV campaign has been met with great acclaim, earning a Gold at the 2014 AAF Dallas ADDYs and a Silver at the regional AAF District 10 ADDYs in Austin. Those two awards propelled the campaign into the national-level American Advertising Awards on May 31. The TV campaign also won the coveted Best of Show Advertising for the 2013 Best of NAMA (National Agri-Marketing Association) Awards held in April.
โWyffels Hybrids is a real challenger brand, outspent and outsized by their competitors 10-to1,โ said agency producer Travis Hopper. โSo to get the opportunity to do smart, clever and breakthrough work for them โ and then to see it succeed for their business and within the advertising community โ has been a thrill for everyone. Liberal Media Films were fantastic partners throughout the process, and their hard work and can-do attitudes were instrumental to the campaignโs success.โ
Travis Aitken directed and edited the spots including โBabies & Puppiesโ which uses infants and adorable little dogs because theyโre supposed to be effective in commercials.