Derek Cianfrance of RadicalMedia directed two narrative films for the Foundation to Combat Antisemitism out of agency Wunderman Thompson.
Part of the #StandUpToJewishHate” campaign is this piece entitled “Tony” in which a mother is getting ready to drive her young daughter to school when they find an antisemtic message scrawled across their garage door. A neighbor in the next driveway over sees their reaction and then what they are reacting to.
When mom and daughter return later in the day, their garage door has been freshly painted, leaving no trace of the hateful message. The mom sees that her neighbor Tony’s shoes have splotches of paint on them–and she mouths a heartfelt thank you to him.
CreditsClient Foundation to Combat Antisemitism (FCAS) Agency Wunderman Thompson Tom Murphy, chief creative officer, North America; Susan Golkin, executive creative director; Mike Folino, Lu Romero, creative directors; Angela Barber, SVP, content production, North America; Tara Leinwohl, Deb Archambault, executive producers; Paul Greco, executive director of music & audio; Rodrigo Maroni, chief strategy director; Will Sandwich, chief data officer; Maddie Gupta, group strategy director. Agency Mindshare Greg Manago, president, North America, Content+; Grant Lipschultz, producer, Content+; Rebecca Borg, sr. director, Content+; Shadae Bradshaw, associate director, Content+. Agency GroupM/WPP Jeffrey O’Connor, group director, Midas Exchange; Chris Pope, director, programatic services, GroupM Nexus. Production Company RadicalMedia Derek Cianfrance, director; Jim Bouvet, SVP head of commercials, exec producer; Trevor Battaglia, head of production; Tyler Byrne, producer; Jody Lee Lipes, DP. Editorial Final Cut Jim Helton, editor; Alyce Muhammed, assistant editor; Wade Weliever, Jamie Nagler, producers; Sarah Roebuck, exec producer. VFX Framestore Sebastien Boulang, VFX shoot supervisor; Zimei Song, 2D lead; Avery Herzog, Gil Milstein, Nuke compositors; Keno Naidoo, Raul Ortego, Flame compositors; Daniel Peterson, designer; Heino Henning, exec producer; Meghana Penumarthi, VFX coordinator; Christina Chung, Mimi Milligan, VFX producers. Color Company 3 Tim Masick, colorist; Stephen Winterhalter, color assistant; Ryan Moncreif, color producer. Music JSM Joel Simon, CEO/CCO; Jeff Fiorello, VP/exec producer; Andrew Manning, Norm Fleker, Sharon Cha, sr. producers; Nathan Kil, co-composer. Sound Heard City Phil Loeb, mixer/sound designer; Gloria Pitagorsky, managing director; Jackie James, head of production; Liana Rosenberg, exec producer; B Munoz, sr. producer; Dylan Setson, assistant producer; Virginia Wright, Zoltan Monori, Chenoa Tarin, Oddy Litlabo, assistant mixers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More