Derek Cianfrance of RadicalMedia directed two narrative films for the Foundation to Combat Antisemitism out of agency Wunderman Thompson.
Part of the #StandUpToJewishHate” campaign is this piece entitled “Tony” in which a mother is getting ready to drive her young daughter to school when they find an antisemtic message scrawled across their garage door. A neighbor in the next driveway over sees their reaction and then what they are reacting to.
When mom and daughter return later in the day, their garage door has been freshly painted, leaving no trace of the hateful message. The mom sees that her neighbor Tony’s shoes have splotches of paint on them–and she mouths a heartfelt thank you to him.
Credits
Client Foundation to Combat Antisemitism (FCAS) Agency Wunderman Thompson Tom Murphy, chief creative officer, North America; Susan Golkin, executive creative director; Mike Folino, Lu Romero, creative directors; Angela Barber, SVP, content production, North America; Tara Leinwohl, Deb Archambault, executive producers; Paul Greco, executive director of music & audio; Rodrigo Maroni, chief strategy director; Will Sandwich, chief data officer; Maddie Gupta, group strategy director. Agency Mindshare Greg Manago, president, North America, Content+; Grant Lipschultz, producer, Content+; Rebecca Borg, sr. director, Content+; Shadae Bradshaw, associate director, Content+. Agency GroupM/WPP Jeffrey O’Connor, group director, Midas Exchange; Chris Pope, director, programatic services, GroupM Nexus. Production Company RadicalMedia Derek Cianfrance, director; Jim Bouvet, SVP head of commercials, exec producer; Trevor Battaglia, head of production; Tyler Byrne, producer; Jody Lee Lipes, DP. Editorial Final Cut Jim Helton, editor; Alyce Muhammed, assistant editor; Wade Weliever, Jamie Nagler, producers; Sarah Roebuck, exec producer. VFX Framestore Sebastien Boulang, VFX shoot supervisor; Zimei Song, 2D lead; Avery Herzog, Gil Milstein, Nuke compositors; Keno Naidoo, Raul Ortego, Flame compositors; Daniel Peterson, designer; Heino Henning, exec producer; Meghana Penumarthi, VFX coordinator; Christina Chung, Mimi Milligan, VFX producers. Color Company 3 Tim Masick, colorist; Stephen Winterhalter, color assistant; Ryan Moncreif, color producer. Music JSM Joel Simon, CEO/CCO; Jeff Fiorello, VP/exec producer; Andrew Manning, Norm Fleker, Sharon Cha, sr. producers; Nathan Kil, co-composer. Sound Heard City Phil Loeb, mixer/sound designer; Gloria Pitagorsky, managing director; Jackie James, head of production; Liana Rosenberg, exec producer; B Munoz, sr. producer; Dylan Setson, assistant producer; Virginia Wright, Zoltan Monori, Chenoa Tarin, Oddy Litlabo, assistant mixers.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
