As we honor the 20-year remembrance of the September 11th tragedy, this film for 9/11 Day–directed by Amber Grace Johnson of production house Object & Animal for agency Wunderman Thompson–reminds us that what we have in common as human beings–our love and concern for each other–far outweighs in importance the differences and disagreements that separate us from time to time.
This #911Day, help out a friend, colleague, or stranger with an act of kindness. Any good deed, big or small, can have an enormous impact. #ShineALight
Titled “Our State of Unitedness: A Tribute for the 20th Anniversary of 9/11, the film featured the Bruce Springsteen song “The Rising,” with Yessian serving as the music house.
Credits
Client 9/11 Day Agency Wunderman Thompson, New York Taras Wayner, chief creative officer, North America; Jill Applebaum, chief creative officer, NY; Peepo David, creative director; Saedi Burke, associate creative director; Angela Barber, SVP content production, North America; Ilene Kramer, sr. content producer; Paul Greco, executive director of music & audio. Production Object & Animal, Marina del Rey, Calif. Amber Grace Johnson, director; Arseni Khachaturan, DP; Justin Beoliel, James Cunningham, Emi Stewart, exec producers. Editorial Whitehouse Post Oliver Best, editor; Jordan McAfee-Hahn, assistant editor; Lucia Villalta, producer. VFX Carbon VFX Mike Roy, lead Flame; Carmen Maxcy, Flame operator; Tara Burgoyne Elliot, producer; Matthew McManus, exec producer. Music “The Rising” by Bruce Springsteen (Universal Music Publishing) Music Yessian Music, New York Dan Zank, arranger, Gerard Smerek, creative director/engineer/mixer; Marlene Bartos, exec producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Sound Lounge Peter Holcomb, partner/audio mixer; Rob Sayers, sr. audio mixer; Dana Villarreal, sr. producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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