As we honor the 20-year remembrance of the September 11th tragedy, this film for 9/11 Day–directed by Amber Grace Johnson of production house Object & Animal for agency Wunderman Thompson–reminds us that what we have in common as human beings–our love and concern for each other–far outweighs in importance the differences and disagreements that separate us from time to time.
This #911Day, help out a friend, colleague, or stranger with an act of kindness. Any good deed, big or small, can have an enormous impact. #ShineALight
Titled “Our State of Unitedness: A Tribute for the 20th Anniversary of 9/11, the film featured the Bruce Springsteen song “The Rising,” with Yessian serving as the music house.
Credits
Client 9/11 Day Agency Wunderman Thompson, New York Taras Wayner, chief creative officer, North America; Jill Applebaum, chief creative officer, NY; Peepo David, creative director; Saedi Burke, associate creative director; Angela Barber, SVP content production, North America; Ilene Kramer, sr. content producer; Paul Greco, executive director of music & audio. Production Object & Animal, Marina del Rey, Calif. Amber Grace Johnson, director; Arseni Khachaturan, DP; Justin Beoliel, James Cunningham, Emi Stewart, exec producers. Editorial Whitehouse Post Oliver Best, editor; Jordan McAfee-Hahn, assistant editor; Lucia Villalta, producer. VFX Carbon VFX Mike Roy, lead Flame; Carmen Maxcy, Flame operator; Tara Burgoyne Elliot, producer; Matthew McManus, exec producer. Music “The Rising” by Bruce Springsteen (Universal Music Publishing) Music Yessian Music, New York Dan Zank, arranger, Gerard Smerek, creative director/engineer/mixer; Marlene Bartos, exec producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Sound Lounge Peter Holcomb, partner/audio mixer; Rob Sayers, sr. audio mixer; Dana Villarreal, sr. producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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