Sony recently released this short film written and directed by Joseph Kosinski of production house RESET. Titled The Dig, the suspense thriller was produced by RESET and shows the capabilities of Sony’s new CineAlta VENICE camera.
The Dig contains the first footage shot with full-frame digital motion picture camera system VENICE, the lensing done by Oscar-winning (Life of Pi) cinematographer Claudio Miranda, ASC.
Client Sony Kimio Maki, exec producer; Simon Marsh, sr. project manager; Mike Kovacevich, sr. support engineer; Yasuo Ueda, Hiromi Hoshino, Yuuji Ohba, Katsuya Kondo, VENICE project lead engineering; Ken Nakagawa, Ryuzo Nagai, Yuji Shimizu, Tomoyuki Emori, location engineering technical support; Hiroshi Kiriyama, Tadashi Okano, Takashi Tsuchiya, color science engineers; Koji Izumi, Tokusuke Tsujimoto, mechanical engineering; Yutaka Okahashi, Minoru Matsuoka, product planning; Peter Crithary, Takahiro Kagawa, Kanta Yamamoto, VENICE product marketing; Minoru Matsuura, Takao Yokayama, Shinshaku Hirano, creative center design; Jeff Berlin, stills photography. Production/Creative RESET Joseph Kosinski, writer/director; Claudio Miranda, DP; Julien Lamaitre, producer for RESET; Todd Thompson, 1st assistant director; Jason Swanson, 2nd assistant director; Emily Cheung, associate producer; Markos Rounthwaite, stunt coordinator; Tara Macken, stunts double; Sera Trimble, Olivia Summers, precision drivers; Dan Kae, production supervisor; Blake DeRoss, commercial coordinator; Becky Boyle, script supervisor; Eric Messerschmidt, camera operator; Dan Ming, 1st assistant A camera; Bob Smathers, 1st assistant B camera; Ben Skorstad, helicopter pilot; David Nowell, aerial DP; Alex Carr, D.I.T.; Bill Martel, sound mixer; Tim Nielsen, sound designer; Bryan Pennington, re-recording mixer; David Stone, production designer; Cleo Pollock, key costumer; Stella Dzanidakis, makeup artist; Jason Collins SPFX makeup artist; Mike Sowa, colorist; Peter Orth, location manager. Editorial Billy Fox, ACE, editor. Music PILOTPRIEST Cast Taylor Kitsch as Bud; Lily Collins as Zoe; Khalid Ghajji as security guard
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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