Shortly after midnight on March 13, 2020, Louisville police officers opened fire and killed Breonna Taylor in her home. No one was charged with her murder. This short film, “Sorry, Breonna,” created by Goodby Silverstein & Partners’ sr. copywriter Zack Browne, is in response to that travesty.
“As a Black writer, I didn’t want to write this poem. I wish I had no reason to. But tragically even in the most obvious and heartbreaking cases, justice continues to elude us,” said Browne. “I wrote this poem the morning after they announced that the police who killed Breonna Taylor would not be charged with her murder, but in fact, they would only be charged for the bullets that missed. That night I went to sleep mad, woke up angry, and ‘Sorry, Breonna’ came out.”
At a time when hope seems to be on the horizon and change is coming, we must remind ourselves that equality and justice for all is still the goal and unfortunately we still have a long way to go.
Written by Browne and directed by award-winning filmmaker Luis Pena, this powerful piece embodies the pain, frustration, and feeling of hopelessness that the Breonna Taylor case and its unjust ruling evokes in the Black community. One poem, recited by seven strong Black women (one as young as 9), captured and crafted in a chilling way that is sure to resonate with viewers and hopefully spark compassion, empathy, and support for the struggle that is being Black in America.
CreditsCreative Zack Browne, writer. Production Luis Pena, director; Carlos Crooks, editor; Alfonso Ruiz, art director. Casting All of Us Jordan Shivley Color Bryan Perido, colorist. Music femdot, “Empty Bottle” Audio Joaby Deal Studio Ciel Creative Space Talent Leah O’Neill, Dawn Livingston, Regene Polk-Ross, Lisha Bell, Claudia Ramey, Morgan Bandy, Ayo Chaney
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More