The rush of Wrigley 5 gum–in this case conveyed in a cherry liquid rush cascading through a pipeline in which stands a sole person-was complemented by the sound design of stimmung. Filip Engstrom of Stink directed for AMV BBDO London and Energy BBDO, Chicago.
Credits
Agency: AMV BBDO,Energy BBDO Nick Godden, producer,John Fiebke, Tim Mattimore, creatives. Production Company: Stink Filip Engstrom, director; Steve Keith Roach, DP; Verity White, producer. Visual Effects: MPC (The Moving Picture Company) Xavier Fourmond, Robin Carlisle, VFX supervisors; Anthony Bloor, Georgios Cherouvim, Evangelos Christopoulos, Tim Civil, Lewis Guarniere, Carsten Keller, Sylvia Kratzsch, Adrian Williams, 3D VFX team; Chrys Aldred, Olivier Jezequel, 2D VFX team; James Bailey, Damien Mace, matte painting. Sound Design: Stimmung Gus Koven, sound deigner; Jack Catlin, producer. Audio: 750mph Gary Walker, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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