Feature filmmaker Jon Favreau directed this spot via Motion Theory, teaming with Mirada which handled visual effects. We see a man leaping from one place to the next, with each destination seemingly created as he’s in mid-air. Agency is Energy BBDO, Chicago.
Credits
Agency: Energy BBDO Production Company: Motion Theory Jon Favreau, director; Javier Jimenez, Annie Johnson, exec producers; Julia Roberson, producer; Bryan Mitchell, head of production.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment