Ad agency WONGDOODY’s “Be Watching” campaign for the Seattle International Film Festival (SIFF) includes this :60 trailer that wryly explores the delineation between surveillance and voyeurism. In the process, audiences are encourage to become the watchers instead of the watched. The trailer uses classics like Blue Velvet and recent hits like Boyhood to show that SIFF is an ideal place to experience the exhilarating rush of not just seeing the world but seeing it through someone else’s eyes.
The trailer was directed by Matthew J. Clark and Lindsay Daniels of StraightEIGHT Films.
CreditsClient Seattle International Film Festival Agency WONGDOODY Tracy Wong, executive creative director; Mark “Monkey” Watson, creative director; Patrick Moore, art director; Tim Koehler, sr. writer; Leigh Eckert, broadcast producer; Barbara Wilson, project manager. Production StraightEIGHT Films Matthew J. Clark, director/DP; Lindsay Daniels, director; Craig Stevens, producer; Erin O. Kay, production designer; Lee Gardner, editor; Wesley Slover, Brendon Williams, composers; Charlie Bartlett, visual effects. Post Lightpress Jeff Tillotson, colorist. Music Clatter & Din Eric Johnson, Sam Gray, sound designers/mixers; Rachel Komenski, exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More