Director Scott Weintrob of production house Wondros directed this Audi spot, “Elevation,” for the Dubai and Middle East markets for agency Tonic International, Dubai. Production company on the job was Filmmaster.
Designed to showcase the speed and precision of the Audi RS7, this spot uniquely pits the automobile on location on a challenging road in a race against a man traversing the same distance over elevators and stairs up the world’s tallest building, which is in Dubai.
CreditsClient Audi Agency Tonic International, Dubai Christiano Tonnarelli, executive creative director; Tony Ting, copywriter; Phil Thomas Ramage, art director; Renato Lamberti Sagliano, TV producer. Production Filmmaster/Wondros Scott Weintrob, director (Wondros); Fede Alfonzo, DP; Gwyn Sannnia, assistant director; Antonio Sabatella (Filmmaster), producer; Andrea Ciarla, exec producer (Filmmaster); Luca Fortunato Asquini, production manager (Filmmaster); Marianne Thomas, production coordinator (Filmmaster). Editorial The Whitehouse Brandon Porter, editor. Post Ntropic Marshall Plante, colorist. Audio Gramoscope Alex Puro
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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