Director Scott Weintrob of production house Wondros directed this Audi spot, “Elevation,” for the Dubai and Middle East markets for agency Tonic International, Dubai. Production company on the job was Filmmaster.
Designed to showcase the speed and precision of the Audi RS7, this spot uniquely pits the automobile on location on a challenging road in a race against a man traversing the same distance over elevators and stairs up the world’s tallest building, which is in Dubai.