Us The Duo, a folk pop music act consisting of husband and wife Michael and Carissa Alvarado, is launching a series, Public Record, as part of the AT&T Hello Lab initiative, which is in collaboration with agency Fullscreen. For Public Record, Us The Duo crowdsourced the inspiration for its next album from their fans, asking them to submit their real life stories of live, life, struggles and happiness for the chance to be featured in the music act’s new EP (extended play record). The project generated hundreds of submissions and Us The Duo chose five stories of everyday people who were placed in extraordinary circumstances.
Ellis Bahl, who joined production house Wondros this past summer, directed the series, helping to translate these stories to film.
One such story is told in the film I’m me which introduces us to Camden Emery, 24 whose lifelong love of music led him to join the band on the Marine Corps Air Station Cherry Point in North Carolina. The fact that he’s gay wasn’t a barrier for him at all. He has never felt more “normal” than as a Marine. Us The Duo surprised him with a performance on his Marine base along with the help of his bandmates.
Credits
Client AT&T Hello Lab Agency Fullscreen Bill Parks, Bryan Thoensen, sr. VPs; Maude Standish, director creative strategy; Rory Forrest, Ben Beale, creative directors; Georgi Goldman, showrunner; Lori Coburn, line producer; Jane Krull, director creative services; Michael Pogarian, coordinator; Kya Koplin, production coordinator; Warren Lentz, talent manager; Jason Mollina, engagement strategy. Production Wondros Ellis Bahl, director; Dilly Gent, exec producer; Josiah Bultema, line producer; Vern Moen, Justin Gaar, second unit directors; Morgan Susser, Kevin Phillips, Justin Gaar, DPs; Susie Francis, production designer. Editorial Jasmine Fan, editor. Finish House Ntropic Simon Mowbray, creative director/lead Flame; Michael Bennett, exec producer/director of business development; Michelle Hammond, exec producer; Kirsten Collabolletta, producer; Nick Saunders, colorist; Kevin Miller, color producer; Jerome Knight, Flame assistant/conform; Kristy Navarro, color assistant.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
