Us The Duo, a folk pop music act consisting of husband and wife Michael and Carissa Alvarado, is launching a series, Public Record, as part of the AT&T Hello Lab initiative, which is in collaboration with agency Fullscreen. For Public Record, Us The Duo crowdsourced the inspiration for its next album from their fans, asking them to submit their real life stories of live, life, struggles and happiness for the chance to be featured in the music act’s new EP (extended play record). The project generated hundreds of submissions and Us The Duo chose five stories of everyday people who were placed in extraordinary circumstances.
Ellis Bahl, who joined production house Wondros this past summer, directed the series, helping to translate these stories to film.
One such story is told in the film I’m me which introduces us to Camden Emery, 24 whose lifelong love of music led him to join the band on the Marine Corps Air Station Cherry Point in North Carolina. The fact that he’s gay wasn’t a barrier for him at all. He has never felt more “normal” than as a Marine. Us The Duo surprised him with a performance on his Marine base along with the help of his bandmates.
Credits
Client AT&T Hello Lab Agency Fullscreen Bill Parks, Bryan Thoensen, sr. VPs; Maude Standish, director creative strategy; Rory Forrest, Ben Beale, creative directors; Georgi Goldman, showrunner; Lori Coburn, line producer; Jane Krull, director creative services; Michael Pogarian, coordinator; Kya Koplin, production coordinator; Warren Lentz, talent manager; Jason Mollina, engagement strategy. Production Wondros Ellis Bahl, director; Dilly Gent, exec producer; Josiah Bultema, line producer; Vern Moen, Justin Gaar, second unit directors; Morgan Susser, Kevin Phillips, Justin Gaar, DPs; Susie Francis, production designer. Editorial Jasmine Fan, editor. Finish House Ntropic Simon Mowbray, creative director/lead Flame; Michael Bennett, exec producer/director of business development; Michelle Hammond, exec producer; Kirsten Collabolletta, producer; Nick Saunders, colorist; Kevin Miller, color producer; Jerome Knight, Flame assistant/conform; Kristy Navarro, color assistant.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
