This spot is part of a campaign introducing INEOS Automotive’s Grenadier 4X4 to a global audience. Debuting in the U.K., the campaign will have rapid rollout in Germany, North America and Australia before wider release through online and social media in over 45 markets where the INEOS Grenadier is available. Moving away from the trend for cosmetic SUVs with complicated technology, the Grenadier was devised by Sir Jim Ratcliffe, who identified a gap in the market for a hard-working 4X4 that combined best-in-class off-road capability with modern on-road driving refinement for people who enjoy the experience and adventure of being behind the wheel.
In this commercial from the “Built For More” campaign from agency Wonderhood Studios, we see the Grenadier being put through its paces on backroads and city streets, appealing to consumers who depart from the couch potato norm.
The ad was directed by James Allen and Mike Skrgatic via production company Art Practice.
CreditsClient INEOS Automotive Agency Wonderhood Studios Aidan McClure, chief creative officer; Guy Hobbs, Ben Edwards, executive creative directors; Tad Buxton, India Penny, creative team; Jack Colchester, director of data strategy; Alex Koskull, sr. data strategist; Jessica Lovell, chief strategy officer; Joe Harris, strategy director; Tara Ellis, sr. strategist; Natasha Johnson, head of production; Nikke Holbrow, sr. AV producer; Simon Elvins, head of art; Marcos Almeida, designer. Production Company Art Practice James Allen, Mike Skrgatic, directors; Connor Holman, producer; Antonia Vickers, production manager; Diego Garcia, DP. Production Services Company 247 Alejandro Fernandez, line producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More