This spot is part of a campaign introducing INEOS Automotive’s Grenadier 4X4 to a global audience. Debuting in the U.K., the campaign will have rapid rollout in Germany, North America and Australia before wider release through online and social media in over 45 markets where the INEOS Grenadier is available. Moving away from the trend for cosmetic SUVs with complicated technology, the Grenadier was devised by Sir Jim Ratcliffe, who identified a gap in the market for a hard-working 4X4 that combined best-in-class off-road capability with modern on-road driving refinement for people who enjoy the experience and adventure of being behind the wheel.
In this commercial from the “Built For More” campaign from agency Wonderhood Studios, we see the Grenadier being put through its paces on backroads and city streets, appealing to consumers who depart from the couch potato norm.
The ad was directed by James Allen and Mike Skrgatic via production company Art Practice.
Credits
Client INEOS Automotive Agency Wonderhood Studios Aidan McClure, chief creative officer; Guy Hobbs, Ben Edwards, executive creative directors; Tad Buxton, India Penny, creative team; Jack Colchester, director of data strategy; Alex Koskull, sr. data strategist; Jessica Lovell, chief strategy officer; Joe Harris, strategy director; Tara Ellis, sr. strategist; Natasha Johnson, head of production; Nikke Holbrow, sr. AV producer; Simon Elvins, head of art; Marcos Almeida, designer. Production Company Art Practice James Allen, Mike Skrgatic, directors; Connor Holman, producer; Antonia Vickers, production manager; Diego Garcia, DP. Production Services Company 247 Alejandro Fernandez, line producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
