Theoretical physicist S. James Gates is featured in this spot which is part of Intuit TurboTax’s new “It doesn’t take a genius to do your taxes” campaign from Wieden+Kennedy, Portland, Ore. Gates shows a befuddled guy how to take a photo of his W2 form with his smartphone–clearly, this isn’t rocket science, underscoring how TurboTax helps consumers to take control of preparing their tax returns to get every dollar they deserve.
Randy Krallman of Smuggler directed the ads, including “S. James Gates W2,” which feature some of the world’s greatest minds who are brought in to show that TurboTax is so simple and intuitive that even real-life geniuses can’t make it any easier to use or understand. The resulting moments are amusingly awkward as the real geniuses— a theoretical physicist, mathematician and computer scientist—discover that they’re entirely redundant when it comes to helping people file their taxes with TurboTax.
Credits
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Max Stinson, Scott Kaplan, Erik Fahrenkopf, creative directors; Jason Turner, copywriter; Joe Albert, art director; Erika Madison, sr. producer; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production; Christine Sheehan, Nathan Goldberg, strategic planning; Laurie Holtz, project management. Production Smuggler Randy Krallman, director; Shannon Jones, exec producer; Ian Blain, line producer; Manel Ruiz, DP. Editorial Mackenzie Cutler Erik Laroi, editor; Maria Lee, Sarah Krusen, assistant editors; Sasha Hirschfeld, exec producer; Sam Shaffer, sound designer. VFX Joint Katrina Salicrup, lead Flame artist; David Jahns, Stephan Lectez, Robert Murdock, Noah Poole, 2D artists; Steve Griffith, VFX producer; Nathanael Horton, VFX coordinator. Graphics/Animation Sarah Gamazo, Michael Gersten, WK motion producers; James Heredia, Peiter Hergert, WK motion designers; Sally Garrido-Spencer, Amy Streger, WD studio managers; Erick Reigert, Dana Beaty, WK studios designers. Postproduction Company 3 Sean Coleman, colorist; Matt Moran, producer. Audio Post Joint Noah Woodburn, mixer; Sarah Fink, producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
