David has no chance against the Goliath that is the U.S. Women’s Soccer Team in this Fox Sports promo for the upcoming Women’s World Cup conceived by Wieden+Kennedy New York and directed by Joseph Kahn of production house Supply & Demand.
The “Goliath” spot is part of the “All Eyes On US” campaign which showcases the unapologetic fierceness of the national team, paying homage to its legacy built by the likes of soccer greats Mia Hamm and Abby Wambach.
Client Fox Sports/Women’s World Cup Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gary Van Dzura, Christine Gignac, creative directors; Matt Mulvey, copywriter; Lawrence Melilli, Meredith Marino, art directors; Nick Setounski, head of integrated production; Alison Hill, executive producer; Dom Tunon, producer. Production Supply & Demand Joseph Kahn, director; Tim Case, Jeff Scruton, exec producers; Ron Mohrhoff, line producer; Nathan de la Ronda, head of production; Robert Elswit, DP. Editorial Final Cut Spencer Campbell, editor; Penny Ensley, post producer; Sarah Roebuck, exec producer; Lucas Moesch, assistant editor. VFX JAMM Patrick Munoz, VFX supervisor, lead Flame artist; Jake Montgomery, VFX supervisor, Flame artist; Andy Boyd, VFX supervisor, CG artist; Brian Hajek, lead Flame artist; Rodrigo Jiminez, Nuke compositor; Zak DiMaria, CG lead; Ben Martin, Juan Salazar, CG artists; Asher Edwards, exec producer; Ashley Greyson, producer. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Post Sound Lounge Rob Sayers, engineer; Lauren Mullen, producer. Sound Design Grand Central Sound Studio Raja Seghal, Aaron Taffel, Gary Turnbull, sound designers; Molly Butcher, audio producer. Music “The Hunt” Jonny Greenwood, artist. Music Consultancy Premier Music Group Rob Semmer, Claire Hecamp, music consultants. Original Music Storefront Music
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
