David has no chance against the Goliath that is the U.S. Women’s Soccer Team in this Fox Sports promo for the upcoming Women’s World Cup conceived by Wieden+Kennedy New York and directed by Joseph Kahn of production house Supply & Demand.
The “Goliath” spot is part of the “All Eyes On US” campaign which showcases the unapologetic fierceness of the national team, paying homage to its legacy built by the likes of soccer greats Mia Hamm and Abby Wambach.
Client Fox Sports/Women’s World Cup Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gary Van Dzura, Christine Gignac, creative directors; Matt Mulvey, copywriter; Lawrence Melilli, Meredith Marino, art directors; Nick Setounski, head of integrated production; Alison Hill, executive producer; Dom Tunon, producer. Production Supply & Demand Joseph Kahn, director; Tim Case, Jeff Scruton, exec producers; Ron Mohrhoff, line producer; Nathan de la Ronda, head of production; Robert Elswit, DP. Editorial Final Cut Spencer Campbell, editor; Penny Ensley, post producer; Sarah Roebuck, exec producer; Lucas Moesch, assistant editor. VFX JAMM Patrick Munoz, VFX supervisor, lead Flame artist; Jake Montgomery, VFX supervisor, Flame artist; Andy Boyd, VFX supervisor, CG artist; Brian Hajek, lead Flame artist; Rodrigo Jiminez, Nuke compositor; Zak DiMaria, CG lead; Ben Martin, Juan Salazar, CG artists; Asher Edwards, exec producer; Ashley Greyson, producer. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Post Sound Lounge Rob Sayers, engineer; Lauren Mullen, producer. Sound Design Grand Central Sound Studio Raja Seghal, Aaron Taffel, Gary Turnbull, sound designers; Molly Butcher, audio producer. Music “The Hunt” Jonny Greenwood, artist. Music Consultancy Premier Music Group Rob Semmer, Claire Hecamp, music consultants. Original Music Storefront Music
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
