Celebrating yet another French Open win for Rafael Nadal, Nike turned out this “Rally” spot featuring archival footage of the tennis great over the years doing what he does best–rallying relentlessly on court to victory.
This commercial from Wieden+Kennedy, Portland, Ore., was scored by Santa Monica-based music/sound house SOUTH with sound design from Joint in Portland.
Client Nike Global Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Alberto Ponte, Ryan O’Rourke, creative directors; Lee Jennings, Guilherme Souza, copywriters/art directors; Matt Hunnicutt, head of production; Jake Grand, executive producer; Mauricio Granado, Emily Knight, Candice Harbour, producers; Andy Lindblade, global group strategy director. Editorial Joint, Portland, Ore. Tommy Harden, editor; Mimi Bergen, Jonathan Schell, assistant editors; Leslie Carthy, post exec producer; Kathleen Russell, post producer. VFX Joint MB Emigh, lead Flame artist; Kevin Alfody, Dave Jahns, Aidan Jung, Flame artists; Jen Milano, VFX exec producer; Sarah Zerina Usmen, VFX producer. Color Joint Jasmine Vasquez, colorist. Music SOUTH, Santa Monica, Calif. Rob Simonsen, composer; Matt Drenik, Jon Darling, creative directors; Ann Haugen, executive producer; Ignacio Zas, producer. Sound Design Joint Noah Woodburn, sound designer; Natalie Huizenga, audio assistant; Leslie Carthy, exec producer. Audio Post Joint Noah Woodburn, mixer; Natalie Huizenga, audio assistant; Leslie Carthy, exec producer. Footage Search Nickerson Research, Inc. Archival Matches IMG Reply and Veritone
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
