Celebrating yet another French Open win for Rafael Nadal, Nike turned out this “Rally” spot featuring archival footage of the tennis great over the years doing what he does best–rallying relentlessly on court to victory.
This commercial from Wieden+Kennedy, Portland, Ore., was scored by Santa Monica-based music/sound house SOUTH with sound design from Joint in Portland.
Client Nike Global Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Alberto Ponte, Ryan O’Rourke, creative directors; Lee Jennings, Guilherme Souza, copywriters/art directors; Matt Hunnicutt, head of production; Jake Grand, executive producer; Mauricio Granado, Emily Knight, Candice Harbour, producers; Andy Lindblade, global group strategy director. Editorial Joint, Portland, Ore. Tommy Harden, editor; Mimi Bergen, Jonathan Schell, assistant editors; Leslie Carthy, post exec producer; Kathleen Russell, post producer. VFX Joint MB Emigh, lead Flame artist; Kevin Alfody, Dave Jahns, Aidan Jung, Flame artists; Jen Milano, VFX exec producer; Sarah Zerina Usmen, VFX producer. Color Joint Jasmine Vasquez, colorist. Music SOUTH, Santa Monica, Calif. Rob Simonsen, composer; Matt Drenik, Jon Darling, creative directors; Ann Haugen, executive producer; Ignacio Zas, producer. Sound Design Joint Noah Woodburn, sound designer; Natalie Huizenga, audio assistant; Leslie Carthy, exec producer. Audio Post Joint Noah Woodburn, mixer; Natalie Huizenga, audio assistant; Leslie Carthy, exec producer. Footage Search Nickerson Research, Inc. Archival Matches IMG Reply and Veritone
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
