Titled “You Do Your Thing,” this Turbo Tax spot directed by Raine Allen-Miller of production house Somesuch for Wieden+Kennedy (W+K), Portland, Ore., shows us a series of folks with different circumstances who qualify for certain tax breaks due to those circumstances.
Whether you just started a nomadic lifestyle in a van or had a pandemic-induced career change, TurboTax live online experts can take care of tax issues related to those and all other circumstances, helping customers get the maximum refund from the IRS.
Credits
Client TurboTax Agency Wieden+Kennedy, Portland, Ore. Kevin Jones, Patty Orlando, creative directors; Nick Howard, art director; Nick Stoner, copywriter; Orlee Tatarka, director of production; Robert Saxon, executive producer; Jennifer Fiske, sr. producer; Tara Nielsen, design producer; Chris Streger, designer; Christian Clay, strategic planning. Production Somesuch Raine Allen-Miller, director; Molly Griffin, exec producer; Salli Zilles, line producer; Shawn Peters, DP; Jo Carkner, production design/art direction. Editorial Arcade Geoff Hounsell, editor; Mitch Mitchell, assistant editor; Alexa Atkin, post producer; Crissy DeSimone, post exec producer. VFX Timber Ryan Dahlman, head of production; Brian Shneider, lead Flame artist; John Saint-Buzon, Flame assistant; Aryel Melek-Shalom, VFX supervisor/CG artist. Color Blacksmith Mikey Pehanich, colorist. Music Walker Music Sara Matarazzo, managing partner; Stephanie Pigott, sr. exec producer; Dottie Scharr, Danielle Soury, sr. producers; Neha Shastri, sr. producer/music supervisor; Jendayi Bonds, associate producer. Graphics W+K Motion Adam Sirkin, motion lead; Ryan Jacobson, Dan Finn, motion designers; Cameron Blake, producer. Audio Post Lime Studios Loren Silber, mixer; Susan Boyajan, producer.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
