HP OMEN has rolled out this film to promote its latest product, the OMEN Transcend 14 gaming laptop. In partnership with Wieden+Kennedy Portland’s Motion, Studio, and JOINT teams, the group came together to create a fully animated 30-second spot that gives viewers an in-depth look at the capabilities of the machine by entering into the “OMEN-Verse.”
Launching just in time for CES today (1/8), the film highlights OMEN’s flagship laptop model and aims to speak to gaming and creative audiences alike. The spot is an eye-catching and seamless blend of design, animation, and creative synergies that comes to life by showcasing the numerous areas of the OMEN-Verse, with the main character teleporting from one world to the next via a diamond-shaped portal which pays tribute to OMEN’s branding.
Each world highlights the product’s capabilities as we see the character initially spawn into the core gaming world, move into the vibrant music world, and then beam into the wild and unique art world prior to transcending up to land in an airy, otherworldly scene set to convey how lightweight and portable OMEN Transcend 14 is. The various worlds each include strategically placed Easter eggs like a CPU fan blade for airship propulsion, the HyperX Cloud III headset to represent music creation, nods to VR programs and 3D asset builds, and even floating jellyfish to convey the feeling of lightness to portray portability. Each of these worlds demonstrates that anything is possible with the OMEN Transcend 14.
The spot was fully created in-house at W+K and showcases cutting-edge technology like VR modeling (Adobe Substance Modeler VR), VR animation (Quill), bespoke animation, AI generation for rapid ideation of style frames, an energetic custom music score, and fantastical character development and world building.
