This Netflix campaign from Wieden+Kennedy Portland gives the word “teaser” a whole new meaning. Netflix is showing entertainment fans around the globe a sneak peek at some of its highly anticipated titles to come this year .
The “Next on Netflix” brand campaign kicks off with this longform preview film titled “You’re Not Ready” featuring nearly three minutes of fan favorites and hidden Easter eggs that will keep fans guessing what’s to come in 2025. But if fans don’t look close enough at each scene, they may not catch hidden clues from some of Netflix’s most coveted movies and shows sprinkled throughout the film.
Directed by Megaforce via production company Iconoclast, the short film tells the story of a woman sitting in a corporate meeting, starved of any excitement. As her uneventful meeting continues, she sneakily pulls out her device and starts watching Netflix under the table. Suddenly, she’s propelled into Netflix’s universe and her action-packed adventure begins, as she takes on scenes from numerous genres and titles.
Our hero fan travels through the unique and thrilling worlds of Netflix’s biggest titles including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, Happy Gilmore 2, and many, many more exciting Easter eggs that true fans and internet super sleuths will have to look closely to catch.
As the film concludes, it drums up even more anticipation and excitement for what’s to come when unveiling the final line–“You’re Not Ready For What’s Next.”
Together, W+K and Megaforce integrated 26 different Netflix shows and movies into the film. To seamlessly stitch one scene to the next, the team tapped editor Adriana Legay of Final Cut and integrated a unique mix of VFX and practical effects in postproduction. And to take it one step further, the team worked with composer Joseph Alexander to craft its own unique soundtrack by merging together elements of the titles’ theme music to create an unexpected auditory journey throughout the film.
Credits
Client Netflix Agency Wieden+Kennedy, Portland (W+K Portland) Azsa West, Felipe Ribeiro, chief creative officers; Aaron Allen, Jarrod Higgins, group creative directors; Juju Merten, art director; Becky Brinkerhoff, sr. copywriter; Orlee Tatarka, head of production; Fritha Reynolds-Dickie, sr. producer; Scott Meisse, group design producer; Patrick Nistler, group design director; Linh-Yen Hoang, sr. designer; Jeff Ackley, head of motion; Nathan Goldberg, group strategy director; Rachita Vasan, sr. strategist. Production Iconoclast Megaforce, directors; Mauro Chiarello Ciardo, DP; Charles-Marie Anthonioz, managing director; Valerie Romer, exec producer; Joanna Nelson, head of production. Editorial Final Cut Adriana Legay, editor; Eli Leonard, assistant editor; Suzy Ramirez, managing director and exec producer; Rebecca Mitchell, head of production. Music MR PAPE John Connon, music supervisor; Joe Alexander, composer. Sound 750mph Sam Ashwell, sound designer; Olivia Ray, producer. Postproduction Electric Theatre Collective (ETC) Dan Robinson, creative director; Neil Riley, on-set supervisor; Dorianne Fibleuil, on-set supervisor & CG supervisor; Luke Morrison, colorist; Vic Lovejoy, exec producer; Sydney Levy, producer; Emily Coyne, production coordinator; Christian Block, 2D supervisor; Fabrice Fiteni, animation supervisor; Will Medcalf, asset lead; Jordan Dunstall, Lennart Vulto, Wesley Roblett, Kristoffer Andersson, Aidan Callaghan, Gare Bell, lighting; Gareth Bell, Tom Harrison, Hendrik Freuer, Wesley Roblett, Mara Pawlowska, Will Medcalf, Kristoffer Andersson, generalists; Andras Ormos, Fred Austin, Gererd Murphy, animation; Alberto Scotti, Vaclav Cizkovsky, Robert Reinschedl, Igor Velichko, Sergio Morales Paz, Gareth Bell, FX; Joseph Allerton, Clementine Lecluse, rigging; Alex Snookes, Soledad Martin, Milo Marshall, Antonia Palmer, Baptiste Audouin, Jack Neale, Taylor Hyder, Josh Methven, Sarah Crux, Taran Spear, Alberto Pizzocchero, George Gough, Kotryna Lidziute, Leandro Vazquez, Ludvig Hallenius, Rafa Vormittag, Scott Middleton, Tane Welham, compositing; Billy Stockwell, Victoria Pascual, Aurélien Ronceray-Peslin, DMP. Postproduction (Witcher) ETC Postproduction (Stranger Things) Rodeo FX Julien Hery, VFX supervisor; Antoine Sitruk, VFX producer; Camille Michaud, VFX production manager; Simon Lecavalier, CG supervisor; Andrew Kowbell, 2D supervisor; Jean-Francois Morissette, tracking; Ivan Cadena, animation; Manuel Gaudreau, Mai-Anh Tran, environment; Sylvain Nouveau, FX; Xavier Fourmond, Marc-Antoine Blais, compositing. Postproduction (Wednesday) Mirada VFX Mathew Miguel Cullen, chief creative officer; Anna Joseph, EVP/exec producer; Eric Zapakin, head of design & postproduction; Robin Resella, executive creative director; Amir Noorani, sr. producer; Bryant Reif, VFX supervisor; Grace Christodoulou, project coordinator; Darren Richmond, editorial asset lead. Postproduction (Electric State) ILM Russel Earl, VFX supervisor; Karen Clarke, VFX producer; Laure Miard, VFX production manager; Andrew Chang, lead animator; Ryan Park, layout supervisor; Katherina Schuhmacher, lead creature TD; John Iskander, lighting supervisor; Per Moerk-Jensen, comp supervisor; Tina Romeyn, VFX production coordinator. Postproduction (Troll_) Ghost. Hero Talent Independent Talent, London Ester Ming-Li
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
