Making Allstate synonymous with “knowing” and the people who know things adds a refreshing dimension to the confidence that comes from knowing “you’re in good hands.” And it marks Wieden+Kennedy Portland’s first campaign for the insurance company.
The campaign includes three spots directed by David Shane of O Positive, including this :30 titled “Not Going To Fit” in which we meet a woman who’s “a human tape measure,” immediately able to determine if, for example, grandma will be able to get a huge turkey into the oven, or if a man will be able to comfortably get into a garment.
Credits
Client Allstate Agency Wieden+Kennedy Portland Karl Lieberman, global chief creative officer; Azsa West, chief creative officer; Matthew Carroll, Edward Harrison, creative directors; Whitney Downing, art director; Becky Brinkerhoff, copywriter; Orlee Tatarka, head of production; Richard Stokes, executive producer; Amanda Weiss, sr. producer; Nai Lucifora, CJ Corey, creative operations managers; Stephanie Ward, design director; Luke Wilhelmi, sr. designer; Sophie Van Der Merwe, jr. designer; Alex Sanchez, design producer; Liliya Dru, Vicki Liu, production designer; Jeff Ackley, motion lead; Ryan Jacobson, motion designer; Nathan Goldberg, group strategy director; Blake Smoral, sr. strategist. Production Company O Positive David Shane, director; Marc Grill, Ralph Laucella, exec producers; Sophia Solomon, line producer; Berenice “Bear” Eveno, DP; Phillip Williams, production designer/art direction; Dave Dean, 1st AD. Editorial Whitehouse Charlie Harvey, editor; Taylor Schwartz, Nick O’Neill, assistant editors; Annie Maldonado, head of production; Joanna Manning, sr. exec producer. VFX Parliament Color Rare Medium Fergus McCall, colorist; Heath Raymond, managing partner. Sound Design/Mix Field Day Sound Natalie Huizenga, sound designer & mixer; Morgan Johnson, sound design; Noah Woodburn, mixer; Leslie McCarthy, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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