Wieden+Kennedy, Portland, Ore., has rolled out “Travel Oregon with Travel Oregon,” a marketing campaign centered on Travel Oregon’s newest team members–guides who are definitely not inanimate objects, but characters infused with the spirit of real Oregonians. Each guide brings its own expertise, and they are united by their eagerness to connect a diversity of travelers with Oregon’s wide variety of activities.
Among the Oregon travel guide characters are: SustainaBill, a resident expert in all things sustainable travel; Boots, carrying knowledge of Oregon’s greenways and trails; and Kayakyak, the ideal companion for whatever water recreation in which you care to delve.
For this spot, W+K Portland partnered with director Joe Pelling of blinkink and local Oregonians to help bring this state, these guides, and these characters to life.
Credits
Client Travel Oregon Kevin Wright, VP, global marketing; Katy Clair, director, global marketing services; Mark Senffner, brand manager. Agency Wieden+Kennedy, Portland, Ore. Azsa West, chief creative officer; Derek Szynal, Nick Stokes, creative directors; Elora Clement, art director; Kamey Murphy, copywriter; Orlee Tatarka, head of production; Nicole Kaptur, executive producer; Eunice Pang, producer; Cj Corey, creative operations manager; Victoria Tengblad-Kreft, design producer; Cathy Ormerod, Airelle Wilkins, Reshidev RK, Reena Chai, designers; Vicki Liu, Beth Schuenemann, Liliya Dru, design studio specialists; Anthony Holton, strategy director; Blake Smoral, strategist. Agency W+K New York Amy Abrahams, director of local broadcast. Production Company Blinkink Joe Pelling, director; Katie Aaulkenburg, photographer; Bart Yates, exec producer; Jake Parker, Gwyn Fletcher, line producers; Kevin Fletcher, DP; David Sitcotte, production design/art direction; Javier De La Paz, 1st AD. Editorial Joint Steve Sprinkel, editor; Charlie Harrington, Cj Duncan, assistant editors; Jenny Greenfield, post producer; Kathleen Russell, post exec producer. VFX Framestore Kevin Rooney, Edwin Schapp, animation; Carlos Adarraga Gomez, Glenn Teel, Flame; Chanwut Loakhajorn, Nuke; Rebecca Teichner, Sean Dollins, tracking; Dustin Indrebo, editorial; Andrew Mclintock, VFX producer; Cydney Wong, Diego Bonora, coordinators; James Rogers, creative director. Color Royal Muster Roslyn Di Sisto, sr. colorist; Esli Israel, Zach Wilpon, color assistants; Matthew Fulton, producer; Thatcher Peterson, exec producer. Music Field Day Sound Noah Woodburn, music producer; Harlan Silverman, composer; Leslie Carthy, exec producer. Music Marmoset
NHS (National Health Service) England rolled out this PSA titled “That Feeling,” part of its first-ever national campaign designed to encourage women to screen for breast cancer.
Directed by Fern Berresford of Rogue Films for agency M&C Saatchi UK, the spot taps into the universal moment of relief women feel when removing their bras after a long day. This serves as a metaphor for the reassurance and sense of control women feel after attending a breast screening--a step that could help detect breast cancer before symptoms appear.
The :30 captures women of diverse ages, ethnicities, and body types in this intimate and relatable moment, paired with messaging about the life-saving benefits of screening. The spot is accompanied by Wilson Pickett’s upbeat track, “Land of 1000 Dances.”
Amy Parkhill, creative at M&C Saatchi UK, said, “There’s no better feeling than taking your bra off at the end of the day. The relief from being held in (and up) for hours. We wanted to use that relatable and universal truth and apply it to getting your breast screening sorted. To be free from putting it off and to know you’ve done everything in your power for your health. We kept the visual storytelling as authentic as the insight, opting for people and places that represent those we know and love.”
Parkhill continued, “It’s the positive and uplifting piece we hoped it would be, and we aren’t even sick of the song yet!”
