Wieden+Kennedy, Portland, Ore., has rolled out “Travel Oregon with Travel Oregon,” a marketing campaign centered on Travel Oregon’s newest team members–guides who are definitely not inanimate objects, but characters infused with the spirit of real Oregonians. Each guide brings its own expertise, and they are united by their eagerness to connect a diversity of travelers with Oregon’s wide variety of activities.
Among the Oregon travel guide characters are: SustainaBill, a resident expert in all things sustainable travel; Boots, carrying knowledge of Oregon’s greenways and trails; and Kayakyak, the ideal companion for whatever water recreation in which you care to delve.
For this spot, W+K Portland partnered with director Joe Pelling of blinkink and local Oregonians to help bring this state, these guides, and these characters to life.
Credits
Client Travel Oregon Kevin Wright, VP, global marketing; Katy Clair, director, global marketing services; Mark Senffner, brand manager. Agency Wieden+Kennedy, Portland, Ore. Azsa West, chief creative officer; Derek Szynal, Nick Stokes, creative directors; Elora Clement, art director; Kamey Murphy, copywriter; Orlee Tatarka, head of production; Nicole Kaptur, executive producer; Eunice Pang, producer; Cj Corey, creative operations manager; Victoria Tengblad-Kreft, design producer; Cathy Ormerod, Airelle Wilkins, Reshidev RK, Reena Chai, designers; Vicki Liu, Beth Schuenemann, Liliya Dru, design studio specialists; Anthony Holton, strategy director; Blake Smoral, strategist. Agency W+K New York Amy Abrahams, director of local broadcast. Production Company Blinkink Joe Pelling, director; Katie Aaulkenburg, photographer; Bart Yates, exec producer; Jake Parker, Gwyn Fletcher, line producers; Kevin Fletcher, DP; David Sitcotte, production design/art direction; Javier De La Paz, 1st AD. Editorial Joint Steve Sprinkel, editor; Charlie Harrington, Cj Duncan, assistant editors; Jenny Greenfield, post producer; Kathleen Russell, post exec producer. VFX Framestore Kevin Rooney, Edwin Schapp, animation; Carlos Adarraga Gomez, Glenn Teel, Flame; Chanwut Loakhajorn, Nuke; Rebecca Teichner, Sean Dollins, tracking; Dustin Indrebo, editorial; Andrew Mclintock, VFX producer; Cydney Wong, Diego Bonora, coordinators; James Rogers, creative director. Color Royal Muster Roslyn Di Sisto, sr. colorist; Esli Israel, Zach Wilpon, color assistants; Matthew Fulton, producer; Thatcher Peterson, exec producer. Music Field Day Sound Noah Woodburn, music producer; Harlan Silverman, composer; Leslie Carthy, exec producer. Music Marmoset
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
