The sense of smell can be powerful, underscored in this Old Spice spot titled “Winner,” part of the “Smell Ready for Anything” campaign from Wieden+Kennedy, Portland, Ore.
In “Winner,” actor Keiynan Lonsdale (Love, Simon, The Flash, The Divergent Series) slumps in a recliner lacking all sense of greatness when the irresistible urge to smell Old Spice’s all-new Dynasty deodorant strikes him. After a swift sniff, Keiynan immediately transforms into the race car driver of his dreams as he speeds out of the room on his path to greatness.
Steve Rogers of Biscuit Filmworks directed “Winner,” with KEVIN serving as VFX house.
Credits
Client Old Spice Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Erik Fahrenkopf, Sara Phillips, creative directors; Ted Malenfant, copywriter; Jahmal Landers, art director; Matt Hunnicutt, head of production; Heather Hanrahan, executive producer; Antonio Burnett, sr. producer; Samson Selam, associate producer; Katie Dyer, brand strategist; Henry Lambert, group brand strategist; Kaley Kahanu, design producer; Curtis Pachunka, design director. Production Biscuit Filmworks Steve Rogers, director; Simon Duggan, DP; Shawn Lacy, managing director, partner; Andrew Travelstead, Michael Ritchie, exec producers; Pip Smart, line producer. Editorial Exile Kirk Baxter, editor; Mitch Goldberg, Charlotte Ercoli, assistant editors; CL Kumpata, post exec producer; Michael Miller, Adam Parker, post producers. VFX KEVIN Tim Davies, executive creative director/partner; Steve Gibbons, VFX supervisor/Flame lead; Sue Troyan, sr. exec producer/partner; Jami Schakel, Andrew Cowderoy, VFX producers. Rob Winfield, Susanne Scharping, Steve Cokonis, 2D team. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, color producer. Sound Design Trinitite Inc. Brian Emrich, sound designer/audio mix Audio Joint Noah Woodburn, audio mix/sound design; Natalie Huizenga, audio mix assistant/sound design/ Leslie Carthy, Amanda Ornelas, audio exec producer. Music Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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