Toys possess magical communication powers. They exist in a special place between the adult world and the kid world. Through toys, kids can show us what it’s like to be a kid. And through toys, adults can show kids we hear them. In a world so divided, connecting through toys is more important than ever.
So Fisher-Price and Wieden+Kennedy Portland launched this brand film, “Let’s Be Kids Together,” from directing duo Against All Odds and animation house Passion Pictures. It features kids and adults, of course, as well as the Fisher-Price icons that help bring us together, including the Chatter Telephone, Xylophone, Bubble Mower, and the Little People Farm.
This film along with six product-focused spots are part of a campaign carrying the “Let’s Be Kids” brand message–a reminder to all of us adults that life is better when we can see the world through a kid’s eyes.
Credits
Client Fisher Price Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Becca Wadlinger, creative director, copywriter; Devin Gillespie, creative director; Nick Stokes, art director; Matt Hunnicutt, director of production; Hayley Goggin, executive producer; Jennifer Fiske, sr. producer; Nathan Goldberg, strategic planning. Animation Production Passion Pictures Against All Odds, director & animatic; Shannon Lewis, exec producer; Mike Turoff, head of production; Matt Saxton, Sibylle Preuss, Nina Rosner, producers; Agnes Walkowska, production assistant; Jason Nicholas, head of CG; Charlotte Harris, Roxanne Sibilski, Eva Scarlett Wang, CG coordinators; Simon Brown, CG supervisor; Aido Gagilardi, CG animation supervisor; Juan Useche, character design; Sylvain Sarraith, Andreas Rocha, background design; Ronnie Mitchell, Umeshu Lovers, concept artists; Lina Li, look development, production assistant; Eoin Coughlan, previz; Kingsley Bailey, Tim King, Olivia Bohac, editing; Andy Lamb, David Burtle, layout; Leonardo Viti, Mattiaas Bjurstrom, Adrien Rouquie, Nur Diker Koksal, modeling character; Florent Rousseau, Idris Honnor, Shaun Rogers, Fardio Guzzo, Michael Huell, modeling surface; Daniel Favini, Eva De Prado, Jean Baptiste Aziere, Ian Beresford, texturing; Clara Obeidi, Clara Lorente, texturing characters; Arthur Ranson, Victor Vinyals, rigging; Lisa Zanellati, tyler Daniells, Shaun Rogers, Colin Perrett, Michael Hoeft, hair groom; David Burtle, Alex Alabadi Arago, Rhiannon Evans, Francisco Garcia, Jean-Baptiste Aziere, animation; Matt Evans, Colin Perrett, Darlene Buttner, Jayson King, Farido Guzzo, Shaun Rogers, Tyler Daniells, Consigilio Venditti, SFX & SIM; Ian Beresford, Jose Luis Estefania Hernandez, Jean-Baptiste Aziere, lighting & rendering; Andre Bittencourt, Roberto Garcia Rodriguez, Eric Venti, compositing; Irene Navarro, matte/background painting. Color Company 3 Siggy Ferstl, colorist; Matt Moran, exec producer. Music Jim Dooley, composer; Tim Davies, orchestration; Tom Rubbuldt, Tobia Lehmann, engineers; Bernhard Wunsch, conductor; Steve Kaplan, music mix; Orchestra by Scoring Berlin. Sound Design/Mix Joint Noah Woodburn, sound designer & mix; Kathleen Russell, exec producer. Graphics W+K Motion Jeff Ackley, end treatment/graphics, motion lead; Chang Xu, end treatment/graphics/3D artist & animator.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
