Toys possess magical communication powers. They exist in a special place between the adult world and the kid world. Through toys, kids can show us what it’s like to be a kid. And through toys, adults can show kids we hear them. In a world so divided, connecting through toys is more important than ever.
So Fisher-Price and Wieden+Kennedy Portland launched this brand film, “Let’s Be Kids Together,” from directing duo Against All Odds and animation house Passion Pictures. It features kids and adults, of course, as well as the Fisher-Price icons that help bring us together, including the Chatter Telephone, Xylophone, Bubble Mower, and the Little People Farm.
This film along with six product-focused spots are part of a campaign carrying the “Let’s Be Kids” brand message–a reminder to all of us adults that life is better when we can see the world through a kid’s eyes.
Credits
Client Fisher Price Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Becca Wadlinger, creative director, copywriter; Devin Gillespie, creative director; Nick Stokes, art director; Matt Hunnicutt, director of production; Hayley Goggin, executive producer; Jennifer Fiske, sr. producer; Nathan Goldberg, strategic planning. Animation Production Passion Pictures Against All Odds, director & animatic; Shannon Lewis, exec producer; Mike Turoff, head of production; Matt Saxton, Sibylle Preuss, Nina Rosner, producers; Agnes Walkowska, production assistant; Jason Nicholas, head of CG; Charlotte Harris, Roxanne Sibilski, Eva Scarlett Wang, CG coordinators; Simon Brown, CG supervisor; Aido Gagilardi, CG animation supervisor; Juan Useche, character design; Sylvain Sarraith, Andreas Rocha, background design; Ronnie Mitchell, Umeshu Lovers, concept artists; Lina Li, look development, production assistant; Eoin Coughlan, previz; Kingsley Bailey, Tim King, Olivia Bohac, editing; Andy Lamb, David Burtle, layout; Leonardo Viti, Mattiaas Bjurstrom, Adrien Rouquie, Nur Diker Koksal, modeling character; Florent Rousseau, Idris Honnor, Shaun Rogers, Fardio Guzzo, Michael Huell, modeling surface; Daniel Favini, Eva De Prado, Jean Baptiste Aziere, Ian Beresford, texturing; Clara Obeidi, Clara Lorente, texturing characters; Arthur Ranson, Victor Vinyals, rigging; Lisa Zanellati, tyler Daniells, Shaun Rogers, Colin Perrett, Michael Hoeft, hair groom; David Burtle, Alex Alabadi Arago, Rhiannon Evans, Francisco Garcia, Jean-Baptiste Aziere, animation; Matt Evans, Colin Perrett, Darlene Buttner, Jayson King, Farido Guzzo, Shaun Rogers, Tyler Daniells, Consigilio Venditti, SFX & SIM; Ian Beresford, Jose Luis Estefania Hernandez, Jean-Baptiste Aziere, lighting & rendering; Andre Bittencourt, Roberto Garcia Rodriguez, Eric Venti, compositing; Irene Navarro, matte/background painting. Color Company 3 Siggy Ferstl, colorist; Matt Moran, exec producer. Music Jim Dooley, composer; Tim Davies, orchestration; Tom Rubbuldt, Tobia Lehmann, engineers; Bernhard Wunsch, conductor; Steve Kaplan, music mix; Orchestra by Scoring Berlin. Sound Design/Mix Joint Noah Woodburn, sound designer & mix; Kathleen Russell, exec producer. Graphics W+K Motion Jeff Ackley, end treatment/graphics, motion lead; Chang Xu, end treatment/graphics/3D artist & animator.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
