Old Spice celebrates 10 years since breaking the internet with its groundbreaking “Smell Like a Man, Man” campaign by bringing back the original Old Spice Guy Isaiah Mustafa and introducing young breakout star Keith Powers as his TV son in the latest campaign, “Smell Like YOUR OWN Man,” from Wieden+Kennedy, Portland, Ore.
In this spot titled “Time Out,” the Old Spice Guy embarrasses his son when he slides onto the basketball court in hockey skates. Dad interrupts his son’s game to give him a few Old Spice pointers. Over-the-top exploits by the father to assert himself as the grooming expert are to no avail. His low key son is steadfast in preferring the new Ultra Smooth product lineup before his father challenges him to a game of H-O-R-S-E to settle their differences once and for all.
Matias & Mathias directed “Time Out” (and other spots in the campaign) via Epoch Films.
Credits
Client P&G/Old Spice Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Matt Sorrell, Ashley Davis-Marshall, Erik Fahrenkopf, Mas Stinson, creative directors; Kamey Murphy, copywriter; Nicole Blauw, art director; Evelyn Loomis, sr. producer; Matt Hunnicutt, director of production; Scott Meisse, sr. design producer; Eric Reigart, studio designer. Production Epoch Matias & Mathias, direcvtor; Andreas Bjerseth, DP; Melissa Culligan, exec producer; Megan Murphree, biddin gproducer; Ritu Paramesh, line producer. Editorial Joint JB Jacobs, editor; Kris Faris, Jonathan Schell, assistant editors; Patty Brebner, managing director; Leslie Carthy, post exec producer; Casey Wheeler, post producer. VFX Kevin VFX Tim Davies, VFX supervisor/2D lead/executive creative director/partner; Sue Troyan, sr. exec producer/partner; Mike Dalzell, head of CG; Jami Schakel, VFX producer; Robert Murdock, Susanne Scharping, Tony Pettiti, Steve Gibbons, 2D team; Brian Weaver, Carl Harders, Casey Benn, Greg Mawicke, Kerry Graham, Matt Longwell, Nico Sugleris, 3D team; Casey Cagle, VFX coordinator. Color Company 3 Sean Coleman colorist; Matt Moran, sr. producer. Sound Design & Mix Joint Noah Woodburn, audio mix/sound design; Natalie Huizenga, audio mix assistant/sound design.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
