In this campaign from Wieden+Kennedy New York, Delta Air Lines is moving past just enticing consumers with the amazing parts of the destination. Instead “Home,” Delta Air Lines’ first brand campaign of 2024, leans into the Delta level comfort of travel with the focus on the trip back home.
At the center of the campaign is this film depicting a group of friends coming back from a bachelorette party to a grandmother returning home after visiting her grandkids. Directed by Mark Molloy of SMUGGLER, the spot shows how Delta Air Lines provides an on-board experience that makes you comfortable on all your trips even if you only want to be at one place… home.
Sean McLaughlin, group creative director at W+K New York, said, “When it comes to airlines, it’s not always easy to talk about service. What I love about this work is that it shows how part of great service is thinking beyond just bringing you a great meal, it’s bringing you to a great truth about why you might be flying in the first place. It’s about knowing where a passenger’s head is at, appreciating it, and then living up to those expectations.”
Credits
Client Delta Air Lines Agency Wieden+Kennedy NY Marques Gartrell, Brandon Henderson, chief creative officers; Sean McLaughlin, group creative director; Nik Reed, creative director; Marc Duran, Jessica Ghersi, associate creative directors; Bowook Yoon, art director; Ray Ali, Sara Carr, copywriters, Nick Setounski, head of production; Cheryl Warbrook, executive producer; Rodrigo Nino, producer; Kareem Adeniran, jr. producer; Jasmine Sarbaz, art sr. producer. Production Company SMUGGLER Mark Molloy, director; Brian Carmody, Patrick Milling-Smith, Sue Yeon Ahn, exec producers; Jenni Haberstock, producer; Nicole Holloway, production supervisor; Chris Mandato, commercial coordinator; Marc Kelly, first AD; Robbie Ryan, DP; Pili Weber, production designer; Michelle Martini, stylist. Casting Beth Melsky Casting Beth Melsky Editorial Cabin Editing Company Carla Luffe, editor; Adam Becht, exec producer; Astrid Cedeno Franco, Natalia De Jesus, cutting assistants; Lisa Barnable, head of production; Zack Herpy, sr. producer; Noelle Lucien, associate producer. Social Finishing CabinFX John Kowalchuk, 2D animator. VFX Preymaker Angus Kneale, Verity Kneale, Melanie Wickham, heads; Luis Martin, exec producer; Ija Ochoa, Michelle Cevallos, producers; Ruben Vandebroek, Tobey Lindback, Paris Hall, Zhenya Vladi, Gigi Ng, Ed Lopez, Simon Holden, Kieran Walsh, Shannon Lee, Kristof Monori, Byron Tofas, Kelley Harris, Nicholas Taylor, Nicholas Young, Ben Weaver, Samantha Wood, Edward Grad, VFX. Audio Post Sonic Union Fernando Ascani, sound designer & mix engineer; Quinton Carr-Goodwin, assistant engineer; Patrick Sullivan, head of production; Music Company, Original Music Walker Sara Matarazzo, managing director; Stephanie Pigott, exec producer; Danielle Soury, sr. producer
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
