In this campaign from Wieden+Kennedy New York, Delta Air Lines is moving past just enticing consumers with the amazing parts of the destination. Instead “Home,” Delta Air Lines’ first brand campaign of 2024, leans into the Delta level comfort of travel with the focus on the trip back home.
At the center of the campaign is this film depicting a group of friends coming back from a bachelorette party to a grandmother returning home after visiting her grandkids. Directed by Mark Molloy of SMUGGLER, the spot shows how Delta Air Lines provides an on-board experience that makes you comfortable on all your trips even if you only want to be at one place… home.
Sean McLaughlin, group creative director at W+K New York, said, “When it comes to airlines, it’s not always easy to talk about service. What I love about this work is that it shows how part of great service is thinking beyond just bringing you a great meal, it’s bringing you to a great truth about why you might be flying in the first place. It’s about knowing where a passenger’s head is at, appreciating it, and then living up to those expectations.”
Credits
Client Delta Air Lines Agency Wieden+Kennedy NY Marques Gartrell, Brandon Henderson, chief creative officers; Sean McLaughlin, group creative director; Nik Reed, creative director; Marc Duran, Jessica Ghersi, associate creative directors; Bowook Yoon, art director; Ray Ali, Sara Carr, copywriters, Nick Setounski, head of production; Cheryl Warbrook, executive producer; Rodrigo Nino, producer; Kareem Adeniran, jr. producer; Jasmine Sarbaz, art sr. producer. Production Company SMUGGLER Mark Molloy, director; Brian Carmody, Patrick Milling-Smith, Sue Yeon Ahn, exec producers; Jenni Haberstock, producer; Nicole Holloway, production supervisor; Chris Mandato, commercial coordinator; Marc Kelly, first AD; Robbie Ryan, DP; Pili Weber, production designer; Michelle Martini, stylist. Casting Beth Melsky Casting Beth Melsky Editorial Cabin Editing Company Carla Luffe, editor; Adam Becht, exec producer; Astrid Cedeno Franco, Natalia De Jesus, cutting assistants; Lisa Barnable, head of production; Zack Herpy, sr. producer; Noelle Lucien, associate producer. Social Finishing CabinFX John Kowalchuk, 2D animator. VFX Preymaker Angus Kneale, Verity Kneale, Melanie Wickham, heads; Luis Martin, exec producer; Ija Ochoa, Michelle Cevallos, producers; Ruben Vandebroek, Tobey Lindback, Paris Hall, Zhenya Vladi, Gigi Ng, Ed Lopez, Simon Holden, Kieran Walsh, Shannon Lee, Kristof Monori, Byron Tofas, Kelley Harris, Nicholas Taylor, Nicholas Young, Ben Weaver, Samantha Wood, Edward Grad, VFX. Audio Post Sonic Union Fernando Ascani, sound designer & mix engineer; Quinton Carr-Goodwin, assistant engineer; Patrick Sullivan, head of production; Music Company, Original Music Walker Sara Matarazzo, managing director; Stephanie Pigott, exec producer; Danielle Soury, sr. producer
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated “One Small Sip For a Better Tomorrow” campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUP™ coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,” explained Cutwater founder and chief creative officer Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
