Bryan Buckley and Dave Laden of Hungry Man co-directed this Bud Light Super Bowl spot for Wieden+Kennedy NY in which fan-favorite characters from the brand’s past Big Game ads–including Cedric the Entertainer, Grammy-nominated artist Post Malone, the Bud Knight and the “I Love You, Man” guy–come together to help a delivery driver right an overturned Bud Light Truck, ensuring that the ice-cold brew makes it to the convenience store.
In the process the “Bud Light Legends,” which is the title of this commercial, recreate some of the best moments in the history of Bud Light advertising.
Credits
Client Bud Light Agency Wieden+Kennedy New York Karl Lieberman, chief creative officer; Gerard Caputo, group creative director; Grace Martin, art director; Chris Maiorino, copywriter; Craig Duffney, designer; Nick Setounski, head of integrated production; Jessica Griffeth, Dave Lambert, executive producers; Stephane Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, strategic planner; Connor Corr, sr. social strategist. Production Hungry Man Bryan Buckley, Dave Laden, directors; Mino Jarjoura, exec producer; Matt Lefebvre, line producer; Scott Henriksen, DP. Editorial Arcade Edit Dave Anderson, editor; Andrew Cravotta, post producer; Sila Soyer, exec producer; Laurel Metzler, editorial assistant. VFX The Mill Anastasia Von Rahl, exec producer; Ade Macalinao, producer; John Leonti, creative director Maira Allendoerfer, production coordinator; James Allen, creative director/2D lead; Lenz Kol, Abigail Riegel, Patrick Dirks, Yukiko Ishiwata, Roxy Zuckerman, Ben Smith, Chad Buehler, Christel Hazard, Shauna Prescott, Ant Walsham,YoungJoon Mok, Brad Scott, Anthony Barcelo, 2D artists; Yarin Manes, 3D lead; Michael Kash, Naotaka Minami, Kevin Gillen, Luis Sanchez, Jason Huang, 3D artists; Itai Muller, Bill Lu, Max Gabl, Roger Kupelian, matte painting; Katie Yancey, Alejandra Alvarez, animation. Telecine Company 3 Tim Masick, colorist; Kevin Breheny, producer. Audio Post Sonic Union Brian Goodheart, mixer; Pat Sullivan, head of production. Music KO Music Phil Kay, composer; Andy Oskwarek, producer. Sound Design JAFBox Sound Joseph Fraioli, sound designer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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