Bryan Buckley and Dave Laden of Hungry Man co-directed this Bud Light Super Bowl spot for Wieden+Kennedy NY in which fan-favorite characters from the brand’s past Big Game ads–including Cedric the Entertainer, Grammy-nominated artist Post Malone, the Bud Knight and the “I Love You, Man” guy–come together to help a delivery driver right an overturned Bud Light Truck, ensuring that the ice-cold brew makes it to the convenience store.
In the process the “Bud Light Legends,” which is the title of this commercial, recreate some of the best moments in the history of Bud Light advertising.
CreditsClient Bud Light Agency Wieden+Kennedy New York Karl Lieberman, chief creative officer; Gerard Caputo, group creative director; Grace Martin, art director; Chris Maiorino, copywriter; Craig Duffney, designer; Nick Setounski, head of integrated production; Jessica Griffeth, Dave Lambert, executive producers; Stephane Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, strategic planner; Connor Corr, sr. social strategist. Production Hungry Man Bryan Buckley, Dave Laden, directors; Mino Jarjoura, exec producer; Matt Lefebvre, line producer; Scott Henriksen, DP. Editorial Arcade Edit Dave Anderson, editor; Andrew Cravotta, post producer; Sila Soyer, exec producer; Laurel Metzler, editorial assistant. VFX The Mill Anastasia Von Rahl, exec producer; Ade Macalinao, producer; John Leonti, creative director Maira Allendoerfer, production coordinator; James Allen, creative director/2D lead; Lenz Kol, Abigail Riegel, Patrick Dirks, Yukiko Ishiwata, Roxy Zuckerman, Ben Smith, Chad Buehler, Christel Hazard, Shauna Prescott, Ant Walsham,YoungJoon Mok, Brad Scott, Anthony Barcelo, 2D artists; Yarin Manes, 3D lead; Michael Kash, Naotaka Minami, Kevin Gillen, Luis Sanchez, Jason Huang, 3D artists; Itai Muller, Bill Lu, Max Gabl, Roger Kupelian, matte painting; Katie Yancey, Alejandra Alvarez, animation. Telecine Company 3 Tim Masick, colorist; Kevin Breheny, producer. Audio Post Sonic Union Brian Goodheart, mixer; Pat Sullivan, head of production. Music KO Music Phil Kay, composer; Andy Oskwarek, producer. Sound Design JAFBox Sound Joseph Fraioli, sound designer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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