Bryan Buckley and Dave Laden of Hungry Man co-directed this Bud Light Super Bowl spot for Wieden+Kennedy NY in which fan-favorite characters from the brand’s past Big Game ads–including Cedric the Entertainer, Grammy-nominated artist Post Malone, the Bud Knight and the “I Love You, Man” guy–come together to help a delivery driver right an overturned Bud Light Truck, ensuring that the ice-cold brew makes it to the convenience store.
In the process the “Bud Light Legends,” which is the title of this commercial, recreate some of the best moments in the history of Bud Light advertising.
Credits
Client Bud Light Agency Wieden+Kennedy New York Karl Lieberman, chief creative officer; Gerard Caputo, group creative director; Grace Martin, art director; Chris Maiorino, copywriter; Craig Duffney, designer; Nick Setounski, head of integrated production; Jessica Griffeth, Dave Lambert, executive producers; Stephane Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, strategic planner; Connor Corr, sr. social strategist. Production Hungry Man Bryan Buckley, Dave Laden, directors; Mino Jarjoura, exec producer; Matt Lefebvre, line producer; Scott Henriksen, DP. Editorial Arcade Edit Dave Anderson, editor; Andrew Cravotta, post producer; Sila Soyer, exec producer; Laurel Metzler, editorial assistant. VFX The Mill Anastasia Von Rahl, exec producer; Ade Macalinao, producer; John Leonti, creative director Maira Allendoerfer, production coordinator; James Allen, creative director/2D lead; Lenz Kol, Abigail Riegel, Patrick Dirks, Yukiko Ishiwata, Roxy Zuckerman, Ben Smith, Chad Buehler, Christel Hazard, Shauna Prescott, Ant Walsham,YoungJoon Mok, Brad Scott, Anthony Barcelo, 2D artists; Yarin Manes, 3D lead; Michael Kash, Naotaka Minami, Kevin Gillen, Luis Sanchez, Jason Huang, 3D artists; Itai Muller, Bill Lu, Max Gabl, Roger Kupelian, matte painting; Katie Yancey, Alejandra Alvarez, animation. Telecine Company 3 Tim Masick, colorist; Kevin Breheny, producer. Audio Post Sonic Union Brian Goodheart, mixer; Pat Sullivan, head of production. Music KO Music Phil Kay, composer; Andy Oskwarek, producer. Sound Design JAFBox Sound Joseph Fraioli, sound designer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
