2020 was one lemon of a year as this Super Bowl spot for Bud Light Seltzer Lemonade underscores. It’s literally raining lemons on life’s events from weddings to do-it-yourself haircuts and Major League Baseball games, creating what in this commercial is a special brand of comedic havoc.
Bud Light, though, has found the proverbial silver lining by making lemonade out of all those lemons with its new seltzer.
Mike Warzin of Arts & Sciences directed this “Last Year’s Lemons” commercial for Wieden+Kennedy New York, with visual effects by The Mill.
CreditsClient Anheuser-Busch/InBev, Bud Light Seltzer Lemonade Agency Wieden+Kennedy New York Karl Lieberman, chief creative officer; Gerard Caputo, group creative director; Stu Rubin, copywriter; Aimee Perrin, art director; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Sam Kilbreth, sr. producer; Stephane Missier, global strategy director; Matt Hisamoto, sr. strategist; Connor Corr, digital strategist; Leah Greene, strategic planner. Production Arts & Sciences Mike Warzin, director; Marc Marrie, managing partner/exec producer; Mal Ward, partner/managing director; John Benson, exec producer, NY; Zoe Odlum, exec producer; Christa Skotland, exec producer/head of production; Casey Byron, producer (Arts & Sciences); Kristin Porter, producer; Ivy Jane, research and operations manager. Editorial Arcade Edit Jeff Ferruzzo, editor; Sila Soyer, exec producer/partner; Andrew Cravotta, sr. post producer; Sam Barden, assistant editor. VFX The Mill Clairellen Wallin, exec producer; Mandy Harris, sr. producer; Ajit Menon, 3D lead/shoot supervisor; Jimmy Bullard, 2D supervisor; Katharine Mulderry, production coordinator; Andrew Pellicer, Dhruv Shankar, Eric Sibley, James Cudahy, Kshitij Khanna, AVV Suresh, Mahesh Ravlia, Naga Praveen, Kumar Y, Rose Mathew, 2D team; Tyler Scheitlin, design; Fazal Khan, Indrajeet Kumar, Jadheer TP, Manoj Ravi, Rijo R, Showber Shadik, Swathi Balasubramaniam, Upasana Choudhary, Dongili Varaprsad, CG tracking; Alek Vacura, Krushna Ramrao Kuisange, Shahid Hussain, Kiran Prabhu, CG modeling; Daishi Takishima, CG rigging; Dave Barosin, Eban Byrne, Incheol Jeong, Pegah Naserifar, CG FX; Steve Parish, Arman Matin, Tom Bardwell, CG lighting. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music Search Company Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, music producer. Licensed Song: “Monday, Tuesday, Wednesday (I Love You)” as sung by Jo Stafford & Gordon MacRae, original from 1950. Sound Design Trinitite Inc. Brian Emrich, sound designer. Audio Post Sonic Union Brian Goodheart, mixer; Pat Sullivan, head of production.
The Best Work You May Never See: Ad Council, U.S. Dept. of Veterans Affairs, GSD&M, Director Andre Muir Show Us “The Bravest Thing”
As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council teamed with agency GSD&M to roll out PSAs for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available.
The PSAs, including this one titled “The Bravest Thing,” were directed by Andre Muir of production house SMUGGLER. “The Bravest Thing” acknowledges that it can be hard for Veterans to reach out if they’re struggling--but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, the film encourages Veterans to open up if they’re struggling and reminds everyone that they can play a role in supporting Veterans in their lives.
“When a Veteran is ready to reach out, VA is ready to provide services and support. One of the bravest things Veterans can do is ask for help,” said Dr. Matthew Miller, executive director, VA Office of Suicide Prevention. “These new messages are powerful and compassionate additions to the ‘Don’t Wait. Reach Out.’ campaign that features the voices of loved ones, underscoring the vital role that family and friends play in supporting Veterans. We all play a role in suicide prevention and this call to action engages community and connections, which are crucial in preventing Veteran suicide. Through this campaign, we can spread hope that Veterans, and all of us, can overcome crises and difficult life challenges.”
6,392 Veterans lost their lives to suicide in 2021, according to the latest data from the 2023 National Veteran Suicide Prevention Annual Report.... Read More