2020 was one lemon of a year as this Super Bowl spot for Bud Light Seltzer Lemonade underscores. It’s literally raining lemons on life’s events from weddings to do-it-yourself haircuts and Major League Baseball games, creating what in this commercial is a special brand of comedic havoc.
Bud Light, though, has found the proverbial silver lining by making lemonade out of all those lemons with its new seltzer.
Mike Warzin of Arts & Sciences directed this “Last Year’s Lemons” commercial for Wieden+Kennedy New York, with visual effects by The Mill.
Credits
Client Anheuser-Busch/InBev, Bud Light Seltzer Lemonade Agency Wieden+Kennedy New York Karl Lieberman, chief creative officer; Gerard Caputo, group creative director; Stu Rubin, copywriter; Aimee Perrin, art director; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Sam Kilbreth, sr. producer; Stephane Missier, global strategy director; Matt Hisamoto, sr. strategist; Connor Corr, digital strategist; Leah Greene, strategic planner. Production Arts & Sciences Mike Warzin, director; Marc Marrie, managing partner/exec producer; Mal Ward, partner/managing director; John Benson, exec producer, NY; Zoe Odlum, exec producer; Christa Skotland, exec producer/head of production; Casey Byron, producer (Arts & Sciences); Kristin Porter, producer; Ivy Jane, research and operations manager. Editorial Arcade Edit Jeff Ferruzzo, editor; Sila Soyer, exec producer/partner; Andrew Cravotta, sr. post producer; Sam Barden, assistant editor. VFX The Mill Clairellen Wallin, exec producer; Mandy Harris, sr. producer; Ajit Menon, 3D lead/shoot supervisor; Jimmy Bullard, 2D supervisor; Katharine Mulderry, production coordinator; Andrew Pellicer, Dhruv Shankar, Eric Sibley, James Cudahy, Kshitij Khanna, AVV Suresh, Mahesh Ravlia, Naga Praveen, Kumar Y, Rose Mathew, 2D team; Tyler Scheitlin, design; Fazal Khan, Indrajeet Kumar, Jadheer TP, Manoj Ravi, Rijo R, Showber Shadik, Swathi Balasubramaniam, Upasana Choudhary, Dongili Varaprsad, CG tracking; Alek Vacura, Krushna Ramrao Kuisange, Shahid Hussain, Kiran Prabhu, CG modeling; Daishi Takishima, CG rigging; Dave Barosin, Eban Byrne, Incheol Jeong, Pegah Naserifar, CG FX; Steve Parish, Arman Matin, Tom Bardwell, CG lighting. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music Search Company Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, music producer. Licensed Song: “Monday, Tuesday, Wednesday (I Love You)” as sung by Jo Stafford & Gordon MacRae, original from 1950. Sound Design Trinitite Inc. Brian Emrich, sound designer. Audio Post Sonic Union Brian Goodheart, mixer; Pat Sullivan, head of production.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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