The return of professional sports–even in stadiums and arenas with empty seats–is a welcomed diversion for fans during the pandemic. And Bud Light celebrates in “Take Me Out,” this spot from Wieden+Kennedy, New York, directed by David Shane of O Positive.
Fans at home escape the pandemic lockdown doldrums and serenade us with their version of “Take Me Out to the Ball Game.” A parting super reads, “Enjoy the Game.” Music house was Beacon Street Studios with sound design and audio mix from Sound Lounge.
Credits
Client Bud Light Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gerard Caputo, creative director; Grace Martin, art director; Garrick Sheldon, Marin Baker, copywriters; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Dave Lambert, sr. producer; Stephanie Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, brand strategist; Connor Corr, social strategist. Production O Positive David Shane, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Gulya Pados, DP. Editorial Arcade Edit Dave Anderson, editor; Andrew Cravotta, exec producer; Chris Angelidakis, editorial assistant. VFX The Mill Clairellen Wallin, exec producer; Claudia Gaspar, producer; Nathan Kane, creative director; Antoine Douadi, shoot supervisor, 2D lead; Kshitij Khanna, John McIntosh, Keith Sullivan, 2D leads; Anton Anderson, Taner Besen, Alexis Jo, Nasser Mandavi, Vi Nguyen, Burtis Scott, Dhruv Shankar, 2D artists; James Mulholland, 3D lead; Inchoel Jeong, Jeffrey Lopez, Aldo Martinez Calzadilla, Ciaran Moloney, 3D artists. Telecine Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Lindsey Lerman, producer. “Take Me Out to the Ball Game” Sound Design & Mix Sound Lounge, New York Tom Jucarone, sound designer/mixer; Becca Falborn, exec producer; Lauren Mullen, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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