The return of professional sports–even in stadiums and arenas with empty seats–is a welcomed diversion for fans during the pandemic. And Bud Light celebrates in “Take Me Out,” this spot from Wieden+Kennedy, New York, directed by David Shane of O Positive.
Fans at home escape the pandemic lockdown doldrums and serenade us with their version of “Take Me Out to the Ball Game.” A parting super reads, “Enjoy the Game.” Music house was Beacon Street Studios with sound design and audio mix from Sound Lounge.
Credits
Client Bud Light Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gerard Caputo, creative director; Grace Martin, art director; Garrick Sheldon, Marin Baker, copywriters; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Dave Lambert, sr. producer; Stephanie Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, brand strategist; Connor Corr, social strategist. Production O Positive David Shane, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Gulya Pados, DP. Editorial Arcade Edit Dave Anderson, editor; Andrew Cravotta, exec producer; Chris Angelidakis, editorial assistant. VFX The Mill Clairellen Wallin, exec producer; Claudia Gaspar, producer; Nathan Kane, creative director; Antoine Douadi, shoot supervisor, 2D lead; Kshitij Khanna, John McIntosh, Keith Sullivan, 2D leads; Anton Anderson, Taner Besen, Alexis Jo, Nasser Mandavi, Vi Nguyen, Burtis Scott, Dhruv Shankar, 2D artists; James Mulholland, 3D lead; Inchoel Jeong, Jeffrey Lopez, Aldo Martinez Calzadilla, Ciaran Moloney, 3D artists. Telecine Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Lindsey Lerman, producer. “Take Me Out to the Ball Game” Sound Design & Mix Sound Lounge, New York Tom Jucarone, sound designer/mixer; Becca Falborn, exec producer; Lauren Mullen, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
