To celebrate WWE (World Wrestling Entertainment) Smackdown’s 20th anniversary and its move to Fox Sports’ Friday night lineup, W+K New York has created a new campaign titled “We’re All Superstars” highlighting the famous signature moves of star wrestlers and the ways in which many of us can feel like them in various everyday situations. People are performing the moves at their weddings, in hospital delivery rooms, at the office. Even NFL athletes are doing it when they score a touchdown.
The campaign was built on the insight that deep down, we all wish we could be a Superstar. You don’t have to be a fan of wrestling to imagine having a walkout song when you get off the elevator at work in the morning. This campaign champions that inner-superstar alter ego.
A mix of existing footage and original produced fare, this anthem spot juxtaposes mundane everyday situations with the epic-ness of those iconic moves of WWE Superstars like John Cena’s “You Can’t See Me,” Becky Lynch’s braggadocios celebrations, and The People’s Eyebrow, courtesy of The Rock.
Directing the work was Brian Billow of production house O Positive.
Credits
Client Fox Sports Agency W+K New York Karl Lieberman, executive creative director; Gary Van Dzura, Christine Gignac, creative directors; Patrick DeYoung, copywriter; Meredith Marino, art director; Nick Setounski, head of integrated production; Dom Tunon, sr. producer; Alexey Novikov, producer. Production O Positive Brian Billow, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production, Brady Vant Hull, producer. Green Point Pictures Karen Berkowitz, head of production; Tatiana Rudzinski, exec producer; Leo Veras, Luke Stevens, producers. Editorial Final Cut Michael Dart Wadsworth, Spencer Campbell, editors; Lareysa Smith, post producer; Sarah Roebuck, exec producer; Sophie Solomon, editorial assistant. VFX Significant Others Dirk Greene, creative director/VFX artist; Nicholas Renaudeau, VFX artist; Phil Brooks, motion graphics artist; Alek Rost, VFX producer. Telecine Color Collective Alex Bickel, colorist; Alex Jimenez, color assist; Claudia Guevara, exec producer. Audio Mix & Sound Design Machine T. Terressa Tate, mixer/sound designer; Amanda Fuentes, sound assist; Alek Rost, producer. Music Tracks “I Won’t Do What You Tell Me” (Stone Cold Steve Austin Theme); “Rest In Peace” (The Undertaker theme); “Celtic Invasion” (Becky Lynch Theme)
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
