To celebrate WWE (World Wrestling Entertainment) Smackdown’s 20th anniversary and its move to Fox Sports’ Friday night lineup, W+K New York has created a new campaign titled “We’re All Superstars” highlighting the famous signature moves of star wrestlers and the ways in which many of us can feel like them in various everyday situations. People are performing the moves at their weddings, in hospital delivery rooms, at the office. Even NFL athletes are doing it when they score a touchdown.
The campaign was built on the insight that deep down, we all wish we could be a Superstar. You don’t have to be a fan of wrestling to imagine having a walkout song when you get off the elevator at work in the morning. This campaign champions that inner-superstar alter ego.
A mix of existing footage and original produced fare, this anthem spot juxtaposes mundane everyday situations with the epic-ness of those iconic moves of WWE Superstars like John Cena’s “You Can’t See Me,” Becky Lynch’s braggadocios celebrations, and The People’s Eyebrow, courtesy of The Rock.
Directing the work was Brian Billow of production house O Positive.
Credits
Client Fox Sports Agency W+K New York Karl Lieberman, executive creative director; Gary Van Dzura, Christine Gignac, creative directors; Patrick DeYoung, copywriter; Meredith Marino, art director; Nick Setounski, head of integrated production; Dom Tunon, sr. producer; Alexey Novikov, producer. Production O Positive Brian Billow, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production, Brady Vant Hull, producer. Green Point Pictures Karen Berkowitz, head of production; Tatiana Rudzinski, exec producer; Leo Veras, Luke Stevens, producers. Editorial Final Cut Michael Dart Wadsworth, Spencer Campbell, editors; Lareysa Smith, post producer; Sarah Roebuck, exec producer; Sophie Solomon, editorial assistant. VFX Significant Others Dirk Greene, creative director/VFX artist; Nicholas Renaudeau, VFX artist; Phil Brooks, motion graphics artist; Alek Rost, VFX producer. Telecine Color Collective Alex Bickel, colorist; Alex Jimenez, color assist; Claudia Guevara, exec producer. Audio Mix & Sound Design Machine T. Terressa Tate, mixer/sound designer; Amanda Fuentes, sound assist; Alek Rost, producer. Music Tracks “I Won’t Do What You Tell Me” (Stone Cold Steve Austin Theme); “Rest In Peace” (The Undertaker theme); “Celtic Invasion” (Becky Lynch Theme)
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
