Coffee mate is embracing the love for all types of coffee and coffee moments–moving beyond just morning coffee–as showcased in its new brand campaign from Wieden+Kennedy New York, “The Ultimate Coffee Lover.” The campaign is part of the new Coffee Mate brand platform, “For the Love of Coffee.” From a new colorful brand identity redesign and a quirky online presence to an anthemic brand campaign, Coffee mate is embracing the entire world of coffee culture, celebrating the diverse and passionate community of coffee lovers who enjoy their favorite beverage in countless ways.
“The Ultimate Coffee Lover” launches with this anthemic film that depicts a plethora of coffee-obsessed people, celebrating how crazy we all get for our favorite beverage and all of the different moments in life that involve it. The ad was shot on film and directed by Walid Labri via production company Love Song.
CreditsClient Coffee mate Agency Wieden+Kennedy New York Production Company Love Song Walid Labri, director. Editorial The Den Color Grade Ethos Finishing/VFX Blacksmith Mix Concret Form
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
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