Coffee mate is embracing the love for all types of coffee and coffee moments–moving beyond just morning coffee–as showcased in its new brand campaign from Wieden+Kennedy New York, “The Ultimate Coffee Lover.” The campaign is part of the new Coffee Mate brand platform, “For the Love of Coffee.” From a new colorful brand identity redesign and a quirky online presence to an anthemic brand campaign, Coffee mate is embracing the entire world of coffee culture, celebrating the diverse and passionate community of coffee lovers who enjoy their favorite beverage in countless ways.
“The Ultimate Coffee Lover” launches with this anthemic film that depicts a plethora of coffee-obsessed people, celebrating how crazy we all get for our favorite beverage and all of the different moments in life that involve it. The ad was shot on film and directed by Walid Labri via production company Love Song.
CreditsClient Coffee mate Agency Wieden+Kennedy New York Production Company Love Song Walid Labri, director. Editorial The Den Color Grade Ethos Finishing/VFX Blacksmith Mix Concret Form
The Best Work You May Never See: Ad Council, U.S. Dept. of Veterans Affairs, GSD&M, Director Andre Muir Show Us “The Bravest Thing”
As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council teamed with agency GSD&M to roll out PSAs for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available.
The PSAs, including this one titled “The Bravest Thing,” were directed by Andre Muir of production house SMUGGLER. “The Bravest Thing” acknowledges that it can be hard for Veterans to reach out if they’re struggling--but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, the film encourages Veterans to open up if they’re struggling and reminds everyone that they can play a role in supporting Veterans in their lives.
“When a Veteran is ready to reach out, VA is ready to provide services and support. One of the bravest things Veterans can do is ask for help,” said Dr. Matthew Miller, executive director, VA Office of Suicide Prevention. “These new messages are powerful and compassionate additions to the ‘Don’t Wait. Reach Out.’ campaign that features the voices of loved ones, underscoring the vital role that family and friends play in supporting Veterans. We all play a role in suicide prevention and this call to action engages community and connections, which are crucial in preventing Veteran suicide. Through this campaign, we can spread hope that Veterans, and all of us, can overcome crises and difficult life challenges.”
6,392 Veterans lost their lives to suicide in 2021, according to the latest data from the 2023 National Veteran Suicide Prevention Annual Report.... Read More