The “Know Your Health Inside Out” campaign from Wieden+Kennedy London launches with a suite of films directed by Ernest Desumbila of production house Iconoclast that introduce consumers to the different key features of Samsung Galaxy’s Watch6. The campaign includes this anthem spot that follows the journey of a wearer’s night while her Watch6 tracks her sleep.
As we travel to her inner world, we meet the two sides of her brain—Emotional Right Brain and Rational Left Brain—as they plunge into REM sleep. We’re introduced to the zen-like Heart and the mischievous cramping Muscle, before our sleeper wakes up to discover her in-depth sleep analysis on the Watch6.
The playful mix of live-action and CGI talking organs was crafted to increase brand affinity with the younger audience and invite them into the Galaxy Ecosystem. The organ characters are brought to life across the campaign in different scenarios that bring to light the various features of the Watch6, from body composition measurement to personalized heart rate zones.
“In a world full of stress and anxiety, getting a good night’s sleep can seem unattainable. With this campaign, we aimed to celebrate the Galaxy Watch6’s positive impact on everyday well-being in a way that felt fresh for the category by placing a particular spotlight on sleep health,” said Hermeti Balarin, chief creative officer, Wieden+Kennedy London.
The partnership between Samsung and W+K London commenced in 2023. It marks an extension of the existing relationship between the brand and the agency network, as Samsung already works with the agency’s offices in Amsterdam and Portland.
CreditsClient Samsung Agency Wieden+Kennedy London Albert Pukies, Becca Pottinger, creative director; Will Wells, Sammy Watts Stanfield, Simon Allen, Patrick Silla, creatives; Ana Balarin, Hermeti Balarin, chief creative officers; Dan Hill, chief strategy officer; Rebecca Hunter, Samara Zagnoiev, Iona Patterson, James Laughton, TV producers; Ross Taylor, Lwimbo Malanda, TV assistant producers; Mark D’abero, production director; David Brodie, head of studio; Jon Harris, motion graphics. Production Iconoclast Ernest Desumbila, director; Kate Sharpe, Jean Mougin, exec producer/managing directors; Emma Buterworth, producer; Alexandra Michaels, production manager; Todd Martin, DP; Toni Castells, production designer; Ana Murillas, costume designer. Editorial Sauvage.TV Joao Teixeira, editor. VFX Sauvage.TV Eva Laffite, VFX exec producer; Llibert Figueras, VFX producer; Xavi Santolaya, colorist. Sound 750mph Sam Ashwell, Jake Ashwell, sound designers; Olivia Ray, Aishah Amodu, sound producers. Music Twenty Below Emily Pritchard, music supervisor/producer; Jim Fowler, composer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More