Running a small business is stressful at the best of times, but then 2020 happened. That’s why financial management software company Intuit QuickBooks is launching its biggest ever integrated campaign in the U.K. to show how it can provide support, particularly for the self-employed–by “Taking Care of Business.”
This :60–directed by Nick Ball via production house Blink, with visual effects from Time Based Arts–introduces viewers to the hard-nosed QuickBooks team, each member with their financial expertise (and giant personality), walking with attitude through a swanky office. As the spot goes on, we realize that the team consists of teeny tiny people, and this office is in fact on the counter of a fish-and-chips shop complete with a napkin holder door, fork dispenser wall and a pickled egg art installation. The chippy’s pocket-sized financial team is always on hand for whatever the business needs.
CreditsClient Intuit QuickBooks Agency Wieden+Kennedy London Tony Davidson, Iain Tait, executive creative directors; Hollie Walker, Cal Al-Jorani, creative directors; Francesca Van Haverbeke, Florence Deary, creatives; Natasha Johnson, Rose Fairley, producers. Production Blink Nick Ball, director; Patrick Craig, exec producer; Ewen Brown, producer; Steve Annis, DP. Editorial Stitch Tim Hardy, editor. VFX Time Based Arts Tom Johnson, VFX exec producer; Luke Todd, Sam Osborne, VFX supervisor; Lewis Crossfield, colorist; Andrei Verioti, motion graphics; Alex Thursby-Pelham, lead designer. Sound Design & Mix 750MPH Jake Ashwell, Sam Ashwell, sound designers; Martin Critchely, sound producer. Music Supervision Birdbrain Jake Buckley, music supervisor.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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