Running a small business is stressful at the best of times, but then 2020 happened. That’s why financial management software company Intuit QuickBooks is launching its biggest ever integrated campaign in the U.K. to show how it can provide support, particularly for the self-employed–by “Taking Care of Business.”
This :60–directed by Nick Ball via production house Blink, with visual effects from Time Based Arts–introduces viewers to the hard-nosed QuickBooks team, each member with their financial expertise (and giant personality), walking with attitude through a swanky office. As the spot goes on, we realize that the team consists of teeny tiny people, and this office is in fact on the counter of a fish-and-chips shop complete with a napkin holder door, fork dispenser wall and a pickled egg art installation. The chippy’s pocket-sized financial team is always on hand for whatever the business needs.
Credits
Client Intuit QuickBooks Agency Wieden+Kennedy London Tony Davidson, Iain Tait, executive creative directors; Hollie Walker, Cal Al-Jorani, creative directors; Francesca Van Haverbeke, Florence Deary, creatives; Natasha Johnson, Rose Fairley, producers. Production Blink Nick Ball, director; Patrick Craig, exec producer; Ewen Brown, producer; Steve Annis, DP. Editorial Stitch Tim Hardy, editor. VFX Time Based Arts Tom Johnson, VFX exec producer; Luke Todd, Sam Osborne, VFX supervisor; Lewis Crossfield, colorist; Andrei Verioti, motion graphics; Alex Thursby-Pelham, lead designer. Sound Design & Mix 750MPH Jake Ashwell, Sam Ashwell, sound designers; Martin Critchely, sound producer. Music Supervision Birdbrain Jake Buckley, music supervisor.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
