This surreal spot shows us how Old Spice Dirt Destroyer has liberated a man to live his life–albeit in somewhat bizarre fashion as we see him standing on a whale showing off his tennis forehand and baseball batting practice prowess. Our protagonist also has enough disposable income to buy his befriended whale a giant pair of sunglasses.

Steve Rogers directed for Wieden+Kennedy, Portland, Ore., with visual effects from The Mill LA.

Credits

Client Old Spice Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Craig Allen, creative directors; Nick Morrissey, copywriter; Matt Sorrell, art director; Jarrod Higgins, creative; Lindsay Reed, sr. producer; Monica Ranes, producer; Matt Fitzloff, Joe Staples, executive creative directors; Ben Grylewicz, head of production. Production Biscuit Filmworks/Revolver Films Steve Rogers, director; Sean Lacy, managing director, Biscuit; Holly Vega, EP, Biscuit; Mercedes Allen, head of production, Biscuit; Pip Smart, line producer; Mandy Walker, DP. Editorial Mackenzie Cutler Gavin Cutler, editor; Brendan Hogan, assistant editor; Sasha Hirschfeld, exec producer. VFX The Mill LA Erica Kaul, exec producer; Dan Roberts, sr. producer; Kris Drenzek, production coordinator; Tim Davies, creative director/shoot supervisor/2D lead artist; Tom Graham, 3D lead artist; Phil Mayer, Hartwell Durfor, Kenzie Chen, Yorie Kumalasari, Brett Angelillis, Mike DiNocco, Katie Yancey, Blake Guest; Jenna Kind, Monique Espinoza, Steven Olson, Milton Ramirez; 3D artists; John Price, Robert Murdock, Don Kim, Dag Ivarsoy, Jeff Langlois, Ashely Forbito, Adam Lambert, Daniel Thuresson, Tim Robbins, 2D artists; Brett Lopinsky, Laurence Konishi, Kelsey Napier, art department; John Leonti, head of 3D. Sound Design Mackenzie Cutler Sam Shaffer, sound designer. Barking Owl Michael Anastasi, sound designer. Audio Post Lime Studios Samuel Casas, engineer; Mark Nieto, assistant engineer; Susie Boyajan, exec producer. Post The Mill LA Adam Scott, colorist; Thatcher Peterson, color EP; Antonio Hardy, color producer; Diane Valera, color coordinator.

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