This surreal spot shows us how Old Spice Dirt Destroyer has liberated a man to live his life–albeit in somewhat bizarre fashion as we see him standing on a whale showing off his tennis forehand and baseball batting practice prowess. Our protagonist also has enough disposable income to buy his befriended whale a giant pair of sunglasses.
Steve Rogers directed for Wieden+Kennedy, Portland, Ore., with visual effects from The Mill LA.
Client Old Spice Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Craig Allen, creative directors; Nick Morrissey, copywriter; Matt Sorrell, art director; Jarrod Higgins, creative; Lindsay Reed, sr. producer; Monica Ranes, producer; Matt Fitzloff, Joe Staples, executive creative directors; Ben Grylewicz, head of production. Production Biscuit Filmworks/Revolver Films Steve Rogers, director; Sean Lacy, managing director, Biscuit; Holly Vega, EP, Biscuit; Mercedes Allen, head of production, Biscuit; Pip Smart, line producer; Mandy Walker, DP. Editorial Mackenzie Cutler Gavin Cutler, editor; Brendan Hogan, assistant editor; Sasha Hirschfeld, exec producer. VFX The Mill LA Erica Kaul, exec producer; Dan Roberts, sr. producer; Kris Drenzek, production coordinator; Tim Davies, creative director/shoot supervisor/2D lead artist; Tom Graham, 3D lead artist; Phil Mayer, Hartwell Durfor, Kenzie Chen, Yorie Kumalasari, Brett Angelillis, Mike DiNocco, Katie Yancey, Blake Guest; Jenna Kind, Monique Espinoza, Steven Olson, Milton Ramirez; 3D artists; John Price, Robert Murdock, Don Kim, Dag Ivarsoy, Jeff Langlois, Ashely Forbito, Adam Lambert, Daniel Thuresson, Tim Robbins, 2D artists; Brett Lopinsky, Laurence Konishi, Kelsey Napier, art department; John Leonti, head of 3D. Sound Design Mackenzie Cutler Sam Shaffer, sound designer. Barking Owl Michael Anastasi, sound designer. Audio Post Lime Studios Samuel Casas, engineer; Mark Nieto, assistant engineer; Susie Boyajan, exec producer. Post The Mill LA Adam Scott, colorist; Thatcher Peterson, color EP; Antonio Hardy, color producer; Diane Valera, color coordinator.
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
