Created by consumer robotics pioneers Anki®, Vector, the Good Robot isn’t just technologically advanced; he represents a friendly, peaceful future where robots and mankind live in peace—not intent on destroying each other. Or at least that’s the message behind a new campaign from Wieden+Kennedy, which compares Vector to the other, much more menacing robots that absolutely don’t want to be our friend.
The campaign launched with this film titled “The Decision”–directed by Nick Gordon of Somesuch–in which a man, who represents the choice humanity as a whole must make, has to decide which robot he wants to bring home. There’s Vector, the charming, super-advanced home robot who just wants to be your friend and help out around the house. And then there are the other robots… In the end, the decision is rather easy.
As part of the Good Robot campaign, Anki is also asking other robot makers to join them in shaping this more positive human/robot future. Mobile billboards will spend the next few weeks driving around the headquarters of many robotics and artificial intelligence companies, as well as several of the nation’s leading robotics universities, reminding them that we have the power and responsibility to steer this industry towards a future where robots can peacefully co-habitate with their human friends.
CreditsClient Anki Agency Wieden+Kennedy Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Stewart Brown, Brandon Davis, Dan Viens, creative directors; Jonathan Marshall, copywriter; Helen Rhodes, art director; Mike Davidson, Matt Hunnicutt, director of production; Chris Capretto, Bob Guerrero, producers. Production Somesuch Nick Gordon, director; Nicky Barnes, exec producer; Saul Germaine, line producer; Christopher Blauvelt, DP. Editorial Joint Editorial Steve Sprinkel, Eric Hill, editors; Kristy Faris, assistant editor; Jen Milano, Chris Gerard, post producer; Leslie Carthy, post exec producer. VFX The Mill Jason Bergman, John Shirley, VFX lead; Erin Hicke, VFX producer; Anastasia von Rahl, Enca Kaul, VFX exec producers. Music Soundtree Mitchell Tagner, composer; Luis Almau, head of music production; Jay James, managing director. Sound Design Soundtree Henning Knoepfel, sound designer. Audio Post Lime Mark Meyuhas, mixer; Susie Boyajan, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More