Created by consumer robotics pioneers Anki®, Vector, the Good Robot isn’t just technologically advanced; he represents a friendly, peaceful future where robots and mankind live in peace—not intent on destroying each other. Or at least that’s the message behind a new campaign from Wieden+Kennedy, which compares Vector to the other, much more menacing robots that absolutely don’t want to be our friend.
The campaign launched with this film titled “The Decision”–directed by Nick Gordon of Somesuch–in which a man, who represents the choice humanity as a whole must make, has to decide which robot he wants to bring home. There’s Vector, the charming, super-advanced home robot who just wants to be your friend and help out around the house. And then there are the other robots… In the end, the decision is rather easy.
As part of the Good Robot campaign, Anki is also asking other robot makers to join them in shaping this more positive human/robot future. Mobile billboards will spend the next few weeks driving around the headquarters of many robotics and artificial intelligence companies, as well as several of the nation’s leading robotics universities, reminding them that we have the power and responsibility to steer this industry towards a future where robots can peacefully co-habitate with their human friends.
Credits
Client Anki Agency Wieden+Kennedy Portland, Ore. Jason Bagley, Eric Baldwin, executive creative directors; Stewart Brown, Brandon Davis, Dan Viens, creative directors; Jonathan Marshall, copywriter; Helen Rhodes, art director; Mike Davidson, Matt Hunnicutt, director of production; Chris Capretto, Bob Guerrero, producers. Production Somesuch Nick Gordon, director; Nicky Barnes, exec producer; Saul Germaine, line producer; Christopher Blauvelt, DP. Editorial Joint Editorial Steve Sprinkel, Eric Hill, editors; Kristy Faris, assistant editor; Jen Milano, Chris Gerard, post producer; Leslie Carthy, post exec producer. VFX The Mill Jason Bergman, John Shirley, VFX lead; Erin Hicke, VFX producer; Anastasia von Rahl, Enca Kaul, VFX exec producers. Music Soundtree Mitchell Tagner, composer; Luis Almau, head of music production; Jay James, managing director. Sound Design Soundtree Henning Knoepfel, sound designer. Audio Post Lime Mark Meyuhas, mixer; Susie Boyajan, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
