In this brand film from Wieden+Kennedy, Portland, Ore., HP tells the story of a quieter, more introverted woman who struggles to be seen and heard in her meetings because of failing technology. Without technology that supports collaboration, she struggles to communicate her thoughts and ideas in a hybrid office environment.
Directed by Nick Ball of MJZ, “No Thought Left Behind” tells the story of her idea–represented by a scrunched-up paper ball. The paper ball is seemingly lost but manages to defy the odds to find its way back to her enabling her to confidently deliver her idea via the enhanced features of HP Presence Meeting Space Solutions.
HP Presence allows people to truly feel connected and work together whether in the office or working remotely. With enhanced audio, video, and software embedded in HP PCs, peripherals, displays, and new meeting space solutions, HP Presence makes hybrid work teams feel like they’re in the same room together. That way no one goes unnoticed or unheard–and no thought gets left behind.
Using features like AI noise cancellation on PCs, auto-room calibration, and 4K cameras that automatically capture facial expressions, devices with HP Presence offer meeting participants an end-to-end solution for sharing ideas.
An excellent example of producing in a new hybrid world, the film was shot with a tight team on the ground in Budapest, including director Ball, while the majority of the team joined virtually. Ball and the team made full use of the city to really bring to life the lost paper ball’s journey back to the film’s heroine.
Credits
Client HP Agency Wieden+Kennedy, Portland, ore. Eric Baldwin, executive creative director; Christen Brestrup, Bertie Scrase, creative directors; Chris Cavalieri, art director; Mike Lopez, copywriter; Matt Hunnicutt, director of production; Mauricio Granado, sr. producer lead; Charleston Chambers, associate producer; Christina Kim, Mimi Munoz, creative operations; David Chathas, James Aloysisus, Beth Schuenemann, Katie Custis, Phillip Kim, Abby Dergazarian, designers; Henry Lambert, Lauren Ivory, Bianna Nikdel, strategic planning; Jeff Ackley, Adam Sirkin, Ryan Jacobson, Daniel Finn, Oliver Rokoff, motion design. Production MJZ Nick Ball, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Karen Chan, line producer; Masanobu Takayanaki, DP; Judit Csuti Varga, production design/art direction. Editorial Final Cut LA Jeff Buchanan, editor; Evan Bluestein, Emalee Arroyo, Sabra Stratton, assistant editors; Taylor S. Rousseau, post producer; Suzy Ramirez, post exec producer. VFX KEVIN Tim Davies, executive creative director; Steve Gibbons, 2D lead artist; Ben Smith, Gareth Parr, Rob Winfield, Steve Cokonis, Susanne Scharping, 2D artists; Jami Schakel, sr. VFX producer; Louise Bloomfield, VFX coordinator; Sue Troyan, sr. exec producer; Pete Smith, shoot supervisor. Color Company 3 NY Sofie Friis Borup, colorist; Alexandra Lubrano, colorist. Voiceover Marissa Holmes Music Walker Music Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
