Now, more than ever, the optimism and courage that define the world of sport can also serve as a beacon of hope and resilience to inspire us all.
Narrated by LeBron James, the next chapter in Nike’s “You Can’t Stop Us” campaign is this new film titled “Never Too Far Down,” directed by Lance Acord of Park Picture for Wieden+Kennedy, Portland, Ore.
In the film, James says: “Right now, we’re fighting for something much bigger than a win or a championship. But if we’ve learned anything from sports, It’s that no matter how far down we may be. We are never too far down to come back.”
Featuring a host of elite athletes including Serena Williams, Naomi Osaka and Cristiano Ronaldo, the film highlights why we love sports comeback stories: we see ourselves in them – our resolve, our grit, our hope. And now, more than ever, we need these stories to remind us what we’re capable of.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, Jason Bagley, executive creative directors; Alberto Ponte, Ryan O’Rourke, creative directors; Lee Jennings, art director; Kevin Steele, copywriter; Matt Hunnicutt, head of production; Jake Grand, Krystle Mortimore, executive producers; Emily Knight, producer; Shani Storey, associate producer; Paula Bloodworth, group strategy director; Michael Frediani, studio manager; Nick Humbel, Mitch Wilson, designers. Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, exec producer; Caroline Kousidonis, exec producer/producer; Joe Faulstitch, production manager. Editorial Spot Welders Robert Duffy, editor; JC Nunez, Fatos Marishta, assistant editors; David Glean, managing partner; Caroline Padilla, exec producer. VFX Shipping + Handling Casey Price, creative director/lead VFX; Jerry Spivack, creative director, VFX; James Buongiorno, Johannes Gamble, Evelyn Lee, Rachel Moorer, VFX; David Glean, managing partner; Scott Friske, Dustin LaForce, VFX exec producers. Color a52 Daniel De Vue, colorist; Thatcher Peterson, color exec producer; Jenny Bright, color producer. Audio Post Joint Editorial Natalie Huizenga, mixer; Leslie Carthy, exec producer. Music Supervision Walker Sara Matarazzo, sr. exec producer; Stephanie Pigott, exec producer; Danielle Soury, producer. Music Trent Reznor, Atticus Ross, “Life on Mars?” by David Bowie
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in Sรฃo Paulo, Brazil, this anthem film--โForte Sรฃo Elasโ (โStrong are the Womenโ) starring actress Alice Braga--references one of the most iconic productions in the brandโs history worldwide:โThe Man Who Walked Around The World.โ
Produced by Surreal Hotel Arts, directed by Lu Villaรงa, and featuring an original soundtrack by Cabaret Studio, โForte Sรฃo Elasโ shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
โThe campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: itโs the women who are strong,โ said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
