Now, more than ever, the optimism and courage that define the world of sport can also serve as a beacon of hope and resilience to inspire us all.
Narrated by LeBron James, the next chapter in Nike’s “You Can’t Stop Us” campaign is this new film titled “Never Too Far Down,” directed by Lance Acord of Park Picture for Wieden+Kennedy, Portland, Ore.
In the film, James says: “Right now, we’re fighting for something much bigger than a win or a championship. But if we’ve learned anything from sports, It’s that no matter how far down we may be. We are never too far down to come back.”
Featuring a host of elite athletes including Serena Williams, Naomi Osaka and Cristiano Ronaldo, the film highlights why we love sports comeback stories: we see ourselves in them – our resolve, our grit, our hope. And now, more than ever, we need these stories to remind us what we’re capable of.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, Jason Bagley, executive creative directors; Alberto Ponte, Ryan O’Rourke, creative directors; Lee Jennings, art director; Kevin Steele, copywriter; Matt Hunnicutt, head of production; Jake Grand, Krystle Mortimore, executive producers; Emily Knight, producer; Shani Storey, associate producer; Paula Bloodworth, group strategy director; Michael Frediani, studio manager; Nick Humbel, Mitch Wilson, designers. Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, exec producer; Caroline Kousidonis, exec producer/producer; Joe Faulstitch, production manager. Editorial Spot Welders Robert Duffy, editor; JC Nunez, Fatos Marishta, assistant editors; David Glean, managing partner; Caroline Padilla, exec producer. VFX Shipping + Handling Casey Price, creative director/lead VFX; Jerry Spivack, creative director, VFX; James Buongiorno, Johannes Gamble, Evelyn Lee, Rachel Moorer, VFX; David Glean, managing partner; Scott Friske, Dustin LaForce, VFX exec producers. Color a52 Daniel De Vue, colorist; Thatcher Peterson, color exec producer; Jenny Bright, color producer. Audio Post Joint Editorial Natalie Huizenga, mixer; Leslie Carthy, exec producer. Music Supervision Walker Sara Matarazzo, sr. exec producer; Stephanie Pigott, exec producer; Danielle Soury, producer. Music Trent Reznor, Atticus Ross, “Life on Mars?” by David Bowie
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch thatโs taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
โCharge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
